You can choose excellent keywords and have a full understanding of SEO and all the other ways to gain a good Google ranking, but if you have poor content that bores your audience and leaves them scratching their head as to what you are talking about, then all your other knowledge is in vain. Excellent medical content is key and below are some hints and suggestions on how to create this great content.
- You first want to capture your audience with a catchy headline. Do not make your headline too long. It needs to be short, to the point and to grab the readers’ attention enough to want to read more
- Try to place a keyword in the headline as long as it does not disturb the flow of the copy
- Obviously you need to create content for good optimization but it needs to be content that is relevant, interesting and appealing to the reader. NO BORING STUFF!
- Use a qualified knowledgeable copywriter for your content. A good writer will know from you exactly the types of information you want to portray to your clients but he or she is able to do so in a way to increase your rankings and to appeal to your audience
- Don’t overuse keywords in your content. Proper keyword density is important
- In your content, don’t only promote your healthcare services and all you can do for the patient. Also, discuss issues and topics that they can completely relate to
- Take out unnecessary adjectives. Sometimes we go on and on and on and on…..
- Try to make your paragraphs three lines or less. More can lose the attention of the audience
- You can actually put a simple, yet interesting story into your medical content to capture the readers’ attention and to help them feel engaged
- Use bullet points when necessary for easy reading
- Here is another seomedical.com article that discusses other areas of unique medical content as well.
If you are in need of assistance in helping to build content and a high seo ranking for your medical practice, please contact us! We would love to help you be successful in attracting excellent patients to your business through unique medical content that will have them not wanting to leave your website except to come see you!!