Getting More Clients through Medical Marketing

April 18th, 2014

Everyday thousands of people search online for a new doctor or dentist, hospital or other medical care. To help ensure that your healthcare facility attracts all of the clients that it can, hiring a medical marketing expert can help bring clients to your business. A medical marketing expert can optimize your website and content to ensure that your medical practice ranks well in search engines.

Benefits of Medical Internet Marketing

•    Create a better ROI
•    Create solid brand awareness
•    Expand your patient base
•    Grow your medical practice
•    Improve your visibility
•    Promote your medical practice well in the search engines.
•    Target your advertising

Why does Your Business Need SEO Medical?

•    We will tailor SEO techniques specifically for your practice. These techniques will help to grow your patient base.

•    The SEO techniques applied can help to filter the patients your business attracts. For example, a pediatrician’s office does not need to attract geriatric patients.

•    The most important reason your business needs a SEO medical marketing professional is that, even though you are a trained medical professional, you may not know marketing techniques. By hiring a marketing professional, you can achieve the results you need without having to waste your time.

Self-Marketing through Social Media

Aside from using SEO marketing techniques to help draw in patients from the internet, making use of social media can not only help keep your current clientele happy and informed, but, through your current clients, inform others to your business.

Furthermore, there are numerous other ways that you can use social media to enhance your practice. Here are just a few of the (at least) 140 ways that using twitter can enhance and market your medical practice.

  • Drug safety alerts from the FDA
  • Exercise management and encouragement
  • Weight management and support
  • Biomedical device data capture and reporting
  • Nutritional diary and tracking
  • Mood tracking (for patients with bipolar and other mood disorders)

For a more exhaustive list of ways your medical practice can use twitter as a tool, please read this article.

Marketing your medical practice is important to help highlight your practice and entice new clients. Furthermore, adding social media techniques can not only grant your access to further clients, but it is one way to make your connection to your current clients stronger. For assistance creating a plan for marketing your practice or help with developing your content, contact Medical SEO copywriting experts at SEOMedical today for more information.

3 Web Tools That’ll Make Your Medical Content 100% More Powerful

April 14th, 2014

It’s a fact that most people don’t look for a doctor or hospital in phone directories anymore. People use online search engines. Potential patients search Google to find the best doctor, imaging center, physical therapist, and more. Listing your medical office in Google maps is not enough to rank high in search results. To rank high in search results and entice potential patients, you need a rock-solid content marketing strategy.

Chances are you regard content creation like a chore. How important is content creation, you ask?  For a medical business to dominate competitors online, it’s a must.

Create a Content Marketing Strategy

A content marketing strategy doesn’t have to be complicated. Here’s a simple three step plan:

  • You create and own the content platform, whether a website or blog.
  • Create content and post it to your content platform.
  • Use social media to engage with your prospects, patients, and to use as a content distribution point.

Operating a medical office can leave little time for keyword development, content creation, and engaging with patients through social media. Luckily, there are web tools that can help generate ideas for good quality content. Here are three web tools that can help you discover, create, and test content ideas:

1. Trapit

Trapit allows you to choose a subject that’s appropriate for your practice, browse through articles and “trap” significant ones to share through your email newsletter or social networks. Best of all, you can test if the content you share is liked by your target audience.

2. InboundWriter

To rank high in search engines, it’s vital to have the right keywords. InboundWriter helps you create SEO-friendly content with keyword suggestions, plus it rates how well your writing is optimized for search. You can also analyze how your content performed with your site visitors.

3. Evernote

You can save entire articles and organize them with the Evernote app, including text, images, infographics, videos, and more. Everything is tagged, so when you’re looking for relevant content or writing an article, you search for your key terms to find the information.

These tools will help you develop great content that interests readers with the right keywords.

Need help developing a content marketing strategy, or generating content? Contact Medical SEO copywriting experts today for more information.

Enhancing Your Practice with a Medical Copywriter

April 9th, 2014

Reaching the right target audience is important in any business—this is especially important for the medical profession. Just as important is providing this audience with the information they need—in the wording they can understand—to help them make an informed decision about their healthcare needs. Furthermore, since good doctors do not always make good writers, hiring a professional medical copywriter can help achieve reaching a target audience without taking time away from the doctor and without confusing the patient.

Medical Copywriter Qualities to Look For

When hiring someone to produce medical copy for your practice’s website, it is important to find a writer who can provide you with the following skills:

  • Strong knowledge of the foundations of health
  • Familiarity with medical terminology
  • Ability to interpret clinical trials and research papers
  • Knowledge of regulations and related issues
  • Understanding of the importance of evidence-based medicine
  • Appropriate language for consumers versus health professionals
  • Ability to communicate controversial issues to a variety of audiences
  • Knowledge of the best questions to ask health experts
  • Skills to create unique health content

This is by no means an exhaustive list of the skills hiring a professional medical copywriter can bring to your medical practice. However, possessing the majority of these skills can help improve the writing used for your practice.

Benefits of Hiring a Medical Copywriter

Hiring a professional copywriter to write for your practice ensures that you:

1. Have Enough Time to Complete Important Tasks

As a doctor or dentist, you have enough to do in a day seeing patients without having to fit in time to write. Furthermore, your expertise is providing medical care and there is always a chance that you could do more harm than good. This could happen through writing too technically and confusing your reader(s) rather than engaging them.

2. Give Your Audience the Attention They Deserve

3. Achieve the Right Tone and Offer the Right Message

Not every reader will have the knowledge or education to be able to understand medical jargon that you deal with every day. However, a medical copywriter will have the knowledge to decipher typical medical terminology into words that a common person will understand. Professional copywriters have the training to make use of human psychology to guide their writing; thus, ensuring that what they write will resonate with their audience.
In order to ensure that the professional copywriter will target the correct audience, the copywriter will ask what your ideal audience is (i.e. what time of people you want to reach).

4. Blow Your Competition Right Out of the Water

Hiring a professional medical copywriter can help you stick out from your competition. If all of the other doctors/dentists in your practice area sound the same or are doing their own writing, hiring a professional will immediately make your business sound different and stick out.

Need help developing content or a plan for your medical practice? Contact Medical SEO copywriting experts at SEOMedical today for more information and one of our professionals can help determine the best course of action for your practice.

5 Tips to Optimize Medical Practice PR for Awesome Search Marketing Results

March 21st, 2014

Today’s medical office can trump competitors by incorporating smart public relations practices in search engine marketing. If you think of the first page of search results as the new cover page of a popular magazine, you can understand the important partnership of search engine marketing and public relations.

Below are five tips for integrating keywords into public relations to help your medical practice’s success with search engines:

1.  Compile a list of keywords.

Compile a list of at least 10 words that the public, your patients, or press members might use when searching. Do not use internal or marketing terms.

A gynecologist practice might have “mammogram” as one of its keywords, for example.

Brainstorm with medical departments in your practice to find the terminology commonly used to describe your services and products. Watch for news trends and industry news to capitalize on popular searches for certain keywords.

There are free online keyword tools you can use to help determine the best keywords for your medical practice or specialty:

2. Use keywords in press releases.

Use your top keyword in the press release and within the first 50 words. Use 2-3 keywords with links throughout the content.

Distribute your press releases online with a major wire, such as PRNewswire, and they’ll receive higher ranking in the search engines.

3. Include links using your keywords in distributed content.

Use keyword-rich links back to the medical site you are promoting whether you’re writing email newsletter copies, white papers posted on your own site, blog posts, association member listings online, responses posted by you on blogs that allow comments, message boards, or articles and columns on news or trade magazine sites.

Taglines and information posted along with your logo on partner, distributor, vendor, and affiliate’s sites should always include an accompanying text link.

4. Use keywords in spoken forums.

Arm spokespeople with your top 10 keywords. If an online news article or blog post includes their quote using one of your top keywords, search results for the keywords will likely return the interview and gain exposure for your medical practice.

5. Monitor and report results.

You can easily monitor keyword results using these techniques:

  • Visit major search news sites such as Google News and Yahoo News to watch for the results in press releases featured under key terms
  • Measure the click through rate on links contained within all content you place on outside Web sites
  • Review data provided by wire services such as PRWeb or PRNewswire on the projected impact of your press release via search engines

Lastly, add a section showing keyword results to upper management public relations reports.

If you need help developing your keywords or content, contact Medical SEO copywriting experts at SEOMedical today for more information.

Answer Three Simple Questions for Effective Medical Copywriting

April 21st, 2010

Good medical copywriting is an essential component of marketing your medical practice online…without it, hardly anyone will have the motivation to contact you about your services.

A big part of using medical copywriting to your advantage lies in identifying your “hungry market” – people looking for a solution to their problem who cannot find one. If your copy doesn’t appeal to this “hungry market,” it will hardly benefit you…no matter if you do it yourself or pay a professional.

How do you find this “hungry market” you ask?

Conventional methods involve keyword research, a necessary task indeed to find words you should use in your copy for SEO purposes. Some keyword research tools even teach you how to identify a market, find out who they are and what they want.

However, this alone misses a key point in identifying the “hungry market” for your practice.

More importantly than simply knowing the right market, your message has to include the right offer with the right message delivered the right way. Keyword research alone cannot address this challenge.

Copywriting veteran David Garfinkel suggests three questions you should ask and answer to ensure your medical copy is as effective as it can be.

  1. Who is your market?
  2. What is their problem?
  3. How do they talk about it?

The third question is key – and the one most copywriters miss.

Think about this way…keywords are like ingredients in a recipe. But to make the dish taste great, the ingredients have to be mixed in a certain way. Leaving out an ingredient or using too much or too little means the dish, or copy, will not be very good.

‘Local Search’ Poised to Revolutionize Medical SEO

February 18th, 2010

One form of marketing a medical practice online that’s slated to see double-digit growth over the next few years is Google Maps, often claimed to be “the next YellowPages” by techies and online marketing pros.

It’s conceivable the conventional phone book will fade away as local search utilities like Google Maps take over. I mean really, how much do you use your local phone book to find something you need?

You may be thinking that computers will lead this revolution, but wait. With the rise of SmartPhones like the Blackberry or IPhone, you’re going to see many people relying on these Internet accessible devices to find things they need…perhaps when they’re just out and about running errands.

If you’re currently using the YellowPages to market your medical practice, this signifies a transition in how people find you. If your website/listing doesn’t appear in Google Maps and elsewhere, you are potentially losing out on a lot of potential patients.

To demonstrate, a 35-year old tech savvy attendee of an online marketing/SEO training course flipped out his Google Maps utility on his smart phone. With the device’s GPS feature, the phone could tell the person their location and the proximity of businesses that have what they’re looking for, which they searched for using keyword phrases.

So if you operate an urgent care clinic in Paducah, Kentucky and someone in the area needed your services, they can simply take their smart phone and find the closest facilities to their current location.

If you’re currently using the YellowPages or other outbound marketing channels to market your medical practice, it would be beneficial for you to at least consider the opportunities that lie in waiting in the ‘local search’ revolution.

Continuing Its Upward Climb – Medical Organic Search and SEO

February 1st, 2010

Observing trends in medical online marketing is always interesting. And it’s interesting to learn how people are looking for information online, including medical.

Google searches are by far the most popular – over 67% of online searches in December 2009 were through Google. And I understand why – when I need to look for something online, I just enter keywords into the search bar. If that doesn’t give me what I need, I just tweak the words to find more specific information.

Therefore, it’s not anything new to learn that organic search is a preferred means of locating information online…a method that continues its upward trajectory.

New data from comScore confirms this statement. Over 131 billion online searches occurred in December of ’09, a 46% increase over the same month the year before. In the U.S., searches grew by 22% despite the country’s recent economic troubles.

In terms of online searches, the U.S. is the world’s largest country in the world. Even though other countries saw much higher growth in 2009, the U.S. continues to be the top source online searches.

But where do these web surfers go to search for information online?

As stated above, Google remains the largest search engine in the world, experiencing 58% growth in 2009. But “core” search engines like Google, Yahoo! and Bing are not the only places people go to search for stuff online. Take for example eBay, who appears 5th on the list below with 2.1 billion searches. Facebook is another example, handling 1.6 billion searches in December ’09, a 43% increase over the same month a year before.

Looking at this data can only lead to one conclusion: optimizing medical websites for the search engines is an increasingly important means of drawing visitors to your website. Without good search engine optimization practices, potential patients searching for the services you offer will never know about you.

What Domain Extension Should I Choose for my Medical Website?

January 8th, 2010

One the first steps to establishing a brand and marketing your medical practice online is choosing a domain name for your website – i.e. the seomedical in http://www.seomedical.com for example.

But in addition to the name, you need to choose a domain extension as well – or the tail end of a web address where you see the .com, .net, .org, .biz and so on.

In regard to your search engine rankings, .org and .net are weighted the same as a .com extension. Domain names with an .org or .net extension are generally easier to obtain for a much cheaper price than a .com extension.

But .com extensions do have some advantages, mainly web users’ familiarity with that domain extension. If you do not control that version of your domain, you could possibly lose out on what’s known as type-in traffic – web traffic that comes from a user typing their search query directly into their browser’s address bar.

Also, traffic can be bled from your site if you don’t control the .com version of your domain. It won’t affect search engine rankings, but if you think you will be bothered by this loss in traffic, obtain the .com domain name or choose a new one altogether.

Other extensions like .info are very cheap and are used a lot by spammers. Therefore, search engines place little value on them. Other common extensions, .gov and .edu, are reserved exclusively for government agencies and educational institutions.

But links from these sites are extremely valuable!

Using Social Media to Market your Medical Practice Online

December 21st, 2009

…requires an understanding of your target demographics!!!

Whenever you’re marketing a product or service, understanding who you’re targeting is one of the first things you need to determine. Marketing your medical practice online using social media is no different.

Merriam-Webster defines demography as “the statistical study of human populations especially with reference to size and density, distribution and vital statistics.” Demographic characteristics include things like race, class, education level, employment status, home ownership or any characteristic that can be used to describe someone.

Online marketers can take data from these types of studies to determine their target market. Understanding your target market is a critical part of finding the social media outlets you use to market your medical practice online. Are targeting men or women? What’s their age range?  What’s their background?

Once you have this information, you can use it to find social media networks that cater to that age group. Wikipedia has a great resource that lists major social networks and also provides each one’s description/focus, estimated number of registered users, registration requirements among other things.

Other great resources are available that list social networking sites and their target demographic.

Find all you can on different social media networks and find which appeal to the same people you’re targeting. This way, you can make the most of marketing your medical practice using social media, which is a novel way to attracting new patients to your practice.

11 Ways you Can Increase Keyword Saturation without Destroying the Flow of your Copy

December 4th, 2009

Medical SEO keywords, as you know, are an important part of obtaining high search engine rankings. But you are limited in the number of keywords you can place in your copy without it looking repetitive.

Not only do an excessive number of keywords make your content look ridiculous to readers, it can get you in trouble with the search engines.

How can I get more medical keywords into my copy without destroying its flow?

Potential patients use certain keywords to search online for the services you offer – having a strong presence of these keywords is an important step in bringing quality traffic to your site.

Below are 11 ways you can get more keywords into your copy without your readers even noticing it. However, the search engines will see these medical SEO keywords and rank your site accordingly.

  1. Break keywords into different sentences and paragraphs
  2. Use quotes for “personal” key phrases
  3. Harness medical keywords into bulleted lists
  4. Break copy into sections
  5. Include a “more information” link
  6. Include “opposite” medical key phrases
  7. Consider “stop” words for choppy keyword phrases
  8. Create medical keyword specific pages
  9. Combine medical keyword phrases
  10. Add words
  11. Use medical keyword phrases in testimonials

Check back with our SEO Medical knowledge center soon for a more expanded version of this article with examples, etc.