5 Tips for Achieving the Ultimate Search Ranking for Your Medical Practice

serious nurse listening with stethoscope

When you manage a medical practice, you’re forced to compete with other medical practices in your community. Since word-of-mouth can’t provide all of the advertisement that you need (and since a majority of people Google their health-related issues first), it is important to make sure that you are employing SEO tactics to increase your practice’s rankings. In order to give … [Read more...]

Improving Your Medical Website’s Calls-to-Action

medical-website-page

Other than providing information to current patients, the goal of having a website for your medical practice is to convert potential visitors to loyal patients. The most successful way to do this is by including calls-to-action, or CTAs, on your website. For those unfamiliar with the concept, a call-to-action provides persuasive information to your visitors in the hopes that … [Read more...]

4 Ways to Interact with Your Patients Better Using SEO

doctor at work

In a day and age when people often first go to Google to diagnose symptoms before consulting a doctor, having valuable, informative content on your website is vital to the success of your medical practice’s online presence. In addition, it is vital to increase your visibility to potential customers by making your website easy to find. See the four search engine … [Read more...]

When and Why You Should Perform an SEO Audit on Your Practice’s Website

audit laptop

In your practice, you more than likely routinely inspect medical equipment and technology to make sure everything is operating smoothly and efficiently. But when was the last time you inspected your practice’s website? More than likely, you’ve never audited the website for your practice, which is a shame because periodically auditing your content (and website as a whole) can … [Read more...]

3 Reasons Why Your Medical Practice Should Have a Blog

doctor using computer

As a growing marketing trend among businesses and medical practices, blogging is a low risk and rewarding marketing tool to connect with patients online that goes beyond the short blurbs on social media. No matter the size of your practice, you can (and should) utilize a blog for your medical practice. Here are three reasons why your practice should have and maintain a … [Read more...]