Turning Leads into Patients with Medical Marketing


Perhaps your medical office is doing a great job at attracting many leads through the internet.   However, attracting leads and turning them into actual patients are two different concepts.  Many medical websites perform strongly at drawing in prospects, but lose them as quickly as they bring them in. There are several different actions you and your staff can take to get … [Read more...]

Quality vs. Quantity for a More Effective Medical Marketing Strategy

quality vs quantity conceptual image

When you’re writing content for your hospital or medical practice’s blog, we all know that a regular and steady flow of blogging is necessary.  You don’t want to write an article and then wait six months before completing another one.  Quantity is an important component of medical marketing; however, the quality of the material may be considered the single most important … [Read more...]

5 Tips to Maximize Your Health Practice’s Content Marketing Strategy

marketing words

Content marketing is an essential strategy for any business, but it can be even more beneficial in the healthcare world. Having a strong content marketing plan can help set your practice apart from the thousands already online. Need direction on medical content marketing? Check out these five tips. Be A Resource Rather than having a site that simply provides information … [Read more...]

5 Tips for Achieving the Ultimate Search Ranking for Your Medical Practice

serious nurse listening with stethoscope

When you manage a medical practice, you’re forced to compete with other medical practices in your community. Since word-of-mouth can’t provide all of the advertisement that you need (and since a majority of people Google their health-related issues first), it is important to make sure that you are employing SEO tactics to increase your practice’s rankings. In order to give … [Read more...]

Improving Your Medical Website’s Calls-to-Action


Other than providing information to current patients, the goal of having a website for your medical practice is to convert potential visitors to loyal patients. The most successful way to do this is by including calls-to-action, or CTAs, on your website. For those unfamiliar with the concept, a call-to-action provides persuasive information to your visitors in the hopes that … [Read more...]