Search Engine Optimization (SEO) has been described as the science of adjusting and modifying a website to make it rank higher for certain search terms (on specific search engines) in order to increase website traffic. In order to do this, SEO combines programming with logic and business strategy. Each search engine makes use of complex algorithms to analyze the variables that make up websites.
What does this mean for businesses that are not technology based (for example healthcare practices)?
They can benefit from using SEO practices just as much as any other business. One such practice that benefits from SEO is LASIK services. In fact, most of the top LASIK surgery practices make use of aggressive SEO positions and website traffic generation. Below are 3 reasons why LASIK practices make use of SEO.
1. SEO is DOMINANT at generating traffic and leads
Without a doubt, LASIK websites with more traffic perform more LASIK surgeries. A study conducted by Rob D. Young suggests that the most successful SEO positions will get clicks more than 18% of the time. When compared to those who pay for search marketing, this is a good result. Furthermore, the study concludes that the second and third ranked sites are getting attention as well. This highlights the importance of getting your website as close to the top of the search results as possible.
2. LASIK chains spend thousands of dollars to stay on top
Veteran LASIK marketers spend large amounts of money on paid search and SEO to keep their websites at the top of search results—this shows that SEO works because they wouldn’t spend the money if they weren’t getting results.
3. Organic SEO is a natural and un-obtrusive means of Internet marketing
If you compare paid search and social media traffic, you will discover that organic SEO visits feel more intentional. Moreover, this usually results in a lower bounce rate; thus, leads from organic SEO are among the best quality leads, mainly due to relevancy.
Failing to use the Internet effectively can cause your LASIK practice to miss opportunities to gain new patients. By not representing your brand online adequately, you are allowing your competition to take advantage and move in on your business. Working in the medical field can make it difficult to keep up with the changing marketing world; however, finding someone to guide you through search engine optimization can deliver huge payoffs.