3 Reasons SEO Works for LASIK Practices

September 12th, 2014

marketing

Search Engine Optimization (SEO) has been described as the science of adjusting and modifying a website to make it rank higher for certain search terms (on specific search engines) in order to increase website traffic. In order to do this, SEO combines programming with logic and business strategy. Each search engine makes use of complex algorithms to analyze the variables that make up websites.

What does this mean for businesses that are not technology based (for example healthcare practices)?

They can benefit from using SEO practices just as much as any other business. One such practice that benefits from SEO is LASIK services. In fact, most of the top LASIK surgery practices make use of aggressive SEO positions and website traffic generation. Below are 3 reasons why LASIK practices make use of SEO.

  1. 1. SEO is DOMINANT at generating traffic and leads

    Without a doubt, LASIK websites with more traffic perform more LASIK surgeries. A study conducted by Rob D. Young suggests that the most successful SEO positions will get clicks more than 18% of the time. When compared to those who pay for search marketing, this is a good result. Furthermore, the study concludes that the second and third ranked sites are getting attention as well. This highlights the importance of getting your website as close to the top of the search results as possible.

  2. 2. LASIK chains spend thousands of dollars to stay on top

    Veteran LASIK marketers spend large amounts of money on paid search and SEO to keep their websites at the top of search results—this shows that SEO works because they wouldn’t spend the money if they weren’t getting results.

  3. 3. Organic SEO is a natural and un-obtrusive means of Internet marketing

    If you compare paid search and social media traffic, you will discover that organic SEO visits feel more intentional. Moreover, this usually results in a lower bounce rate; thus, leads from organic SEO are among the best quality leads, mainly due to relevancy.

Failing to use the Internet effectively can cause your LASIK practice to miss opportunities to gain new patients. By not representing your brand online adequately, you are allowing your competition to take advantage and move in on your business. Working in the medical field can make it difficult to keep up with the changing marketing world; however, finding someone to guide you through search engine optimization can deliver huge payoffs.

Tips for Producing Valuable Content for your Medical Practice Website

August 29th, 2014

You can choose excellent keywords and have a full understanding of SEO and all the other ways to gain a good Google ranking, but if you have poor content that bores your audience and leaves them scratching their head as to what you are talking about, then all your other knowledge is in vain.  Excellent medical content is key and below are some hints and suggestions on how to create this great content.

  • You first want to capture your audience with a catchy headline.  Do not make your headline too long.  It needs to be short, to the point and to grab the readers’ attention enough to want to read more
  • Try to place a keyword in the headline as long as it does not disturb the flow of the copy
  • Obviously you need to create content for good optimization but it needs to be content that is relevant, interesting and appealing to the reader.  NO BORING STUFF!
  • Use a qualified knowledgeable copywriter for your content.  A good writer will know from you exactly the types of information you want to portray to your clients but he or she is able to do so in a way to increase your rankings and to appeal to your audience
  • Don’t overuse keywords in your content.  Proper keyword density is important
  • In your content, don’t only promote your healthcare services and all you can do for the patient.  Also, discuss issues and topics that they can completely relate to
  • Take out unnecessary adjectives.  Sometimes we go on and on and on and on…..
  • Try to make your paragraphs three lines or less.  More can lose the attention of the audience
  • You can actually put a simple, yet interesting story into your medical content to capture the readers’ attention and to help them feel engaged
  • Use bullet points when necessary for easy reading
  • Here is another seomedical.com article that discusses other areas of unique medical content as well.

If you are in need of assistance in helping to build content and a high seo ranking for your medical practice, please contact us!  We would love to help you be successful in attracting excellent patients to your business through unique medical content that will have them not wanting to leave your website except to come see you!!

For more information on medical content, SEO and other general tips to a successful online medical practice, please continue to browse our blog.

Surviving the Changing Healthcare Delivery System with 3 Easy Tips

August 12th, 2014

healthcare-and-medical-service-from-internetdoctors-hand-with-stethoscope

While the Affordable Care Act has gone into effect, there are still bound to be changes occurring in the healthcare delivery system as the kinks are worn out. This is because implementation of the Act will cause a paradigm shift in patient attraction. This means that many people saw changes in their insurance premiums and coverages as the ACA rolled out.

The changing system also means that medical marketing and public relations have become more important in terms of how they attract more quality patients to different medical practices. This also means that patients will be researching specialists heavier than they typically would to ensure that they are paying for the highest caliber care that their insurance will cover.

All of these can affect your medical practice. Below are three tips to help your practice navigate these waters and to continue to be profitable.

Have Public Relations and Media Strategies

Two of the most underutilized tools that can help attract new patients are public relations and media. Most practices are not skilled enough in PR; therefore, they decide not to include it as a tool to attract new patients. However, having a well-executed PR /media strategy can help your practice yield incredible results. The best part is, if done correctly, it doesn’t have to cost you a thing.

One low-cost route you can take is making use of patient stories. Reporters, editors and producers are always in the market for patient stories that are engaging or innovations in medicine. The key with this practice is knowing what content reporters, editors and producers are looking for and then becoming the source they need.

Diversify Your Online Presence

In today’s connected society your practice NEEDS an online presence. This is because it is estimated that 72 percent of patients found the specialist they needed though online research. If your practice’s website has a high quality website (along with high quality content) you can provide your potential patients with the education and information that they need. Having a website is only half the battle, however. You also need to incorporate a creative mix of online ads, SEO and social media strategies in order to increase your chance(s) of attracting new patients.

Reputation Management

You need to make sure that your practice not only has a good reputation but can also keep this reputation. This is especially true with so many people finding specialist information through review sites like Vitals, RateMDs and Yelp. These ratings can mean the difference between a potential patient making an appointment or avoiding your practice.

One thing to remember is unhappy patients are three times more likely to leave reviews than happy patients are. Unluckily enough, when potential patients read negative reviews, they don’t have the physician there explaining what the review really means. That said, however, physicians should NEVER respond directly to an online review—it is in poor taste.

Like any other business or profession, the medical field makes use of professionally created content to spread knowledge about different aspects of the field. In order to put your best foot forward, you need the best resources at your disposal. SEOMedical can help provide just that. For assistance creating a website for your practice, help with developing your content or any other various aspects of running a healthcare practice contact us for more information.

7 Common Healthcare Website Mistakes to Avoid

June 25th, 2014

doctor-at-work

It’s fine and good to make a website; however, having a poorly performing or confusing website can be more harmful than no website at all. In addition, some website designers or business owners mistake their website’s role.

The best websites provide a user-friendly experience to your visitors. In order to discern this, ask yourself:

  • What are my customers looking for
  • What questions may they have
  • How can I provide them

Here are 7 common website mistakes to avoid when designing a website for your healthcare practice.

  1. 1. Flash

    While some may argue that Flash can be a benefit to a website, others believe that the same can be achieved using HTML, CSS and Javascript. Furthermore, websites for healthcare facilities shouldn’t be “flashy,” as it could distract away from the website’s content and away from what your users need.

  2. 2. Music and/or video on page load

    Healthcare websites do not need music or videos to play when a viewer lands on their home page. However, multi-media content (such as videos) can be very useful to your patients if used properly. You should just give your viewers the choice to watch the videos you add to your site.

  3. 3. De-clutter

    The best option for your practice’s website is one that is clear and concise and without clutter. For example, not everything needs to be placed on your practice’s homepage as this can make things hard for your patients to find when/if they need it.

  4. 4. Make your copy readable

    When building your practice’s website, one of the most important things is to ensure your patients can actually read the content that you upload to your website. This is especially true of today’s society where we spend most of our time reading computer screens. Your best bet is to stick with plain black (or grey) text on a white background.

  5. 5. Avoid having a complex navigation

    The worst mistake you can make for your website’s design is to make it too hard to navigate. Nobody is going come to your healthcare practice if s/he cannot find the information s/he needs readily on your site. This especially true of your contact information including:

    • Address
    • Hours
    • Phone number
  6. 6. Splash page

    Many people confuse splash pages with landing pages; however, this is a mistake. Splash pages are used by marketers to advertise websites before they are viewed; whereas, landing pages are used to give more information about a particular topic on a given page. In fact, splash pages are really unnecessary for a healthcare provider. Here’s a page further explaining why splash pages should be avoided.

  7. 7. Non-relevant content
    Only content relevant to your practice should be on your website. This is because non-relevant information could hurt your practice’s reputation. Visitors could become confused by any non-relevant content.

Every good business needs a website – this is no less true for healthcare providers. For assistance designing a patient-friendly website for your practice, help with developing your content or any other various aspects of marketing a healthcare practice online, continue browsing http://www.seomedical.com/ or contact us for more information.

How to Create a Superior Medical Homepage for Your Practice

June 9th, 2014

Everyday thousands of people search to find the right medical provider. You must stand out from the competition and one way to do so is to have a dynamic homepage. The homepage of a website, or using an analogy to a traditional newspaper, the front page, is very important for many reasons.  Because it is the first thing the reader sees, if must draw them in and make them want to read further.

The homepage for your medical practice has to scream, “look at me, I have all the information you are seeking.” Basically, it has to spark enough interest for the visitor to your site to continue and then it must support the rest of the pages that contain the information you are trying to share.

Below are some basic guidelines to help you with your homepage

There needs to be value in your homepage headline

  • These 6 to 12 words in your headline are the most important words you will write. Many people never make it past reading your headline if they see there is no value in it for them.
  • Read the rest of this entry »

5 Benefits of Press Release Distribution for Medical Practices

May 27th, 2014

press-interview

In the age of near-constant media exposure, press releases have adapted to help companies (especially medical offices) get valuable publicity for their practices. In addition to more traditional press releases, today companies can get media coverage through releasing blogs and podcasts.

  • 1. Without distributing your story, no one will hear your story. Regardless of what type of medical practice you run (or the size of your practice) you are bound to have stories that would benefit from coverage in trade journals, magazines, blogs, podcasts and any other kind of publications that cover your industry.
  • 2. Luckily, press release distribution can be inexpensive. Most practices can even have employees that can write their own press releases. Your only expense could come from hiring a press release distribution service. Fear not: you have options. There are inexpensive options for press release distribution (especially when compared to paid advertising). In addition, there are even free distribution options.
  • 3. One helpful suggestion: strive to boost your company’s visibility. This can be even more essential for small businesses. However, large corporations may need to fight to be seen too. A long-term goal of press release distribution will not only let your customers know who you are and what you do, but you can also inform them of why they need you. In addition, you can catch the eye of journalists who will, over time, provide you with more media coverage.
  • 4. Through thoughtful press releases, you can establish your medial office as an industry expert. By doing this, you will not only gain the trust of your potential patients. Once you’ve established trust, patients are more likely to choose your practice over another practice. Being labeled as an expert can also allow you even further media coverage. For example, if media outlets see you as an expert, they may call on you if opinions are needed.
  • 5. Today’s interconnectedness through the internet (specifically through social media outlets) can allow well-written press releases to spread far and wide. While this does not mean that one press release can entice a customer to travel far to visit your practice, it is not to say it couldn’t—especially if your press release were to be picked up by a national market. Furthermore, you are writing to a potential audience of 80 million people (those who get up and read online news every day). Many of these people could be your clients—make a good impression!

Social media can be just as important to your medical practice as it is to some peoples’ lives. It is important to have a skilled professional to assist you when you are setting up your social media account(s). For assistance creating a plan for marketing your medical practice or help with developing your content, contact us for more information.

Making Social Media Work for your Medical Office

May 12th, 2014

social media

The Internet is an invaluable tool in today’s society. In addition to the Internet being an important tool, social media is quickly becoming important to businesses —especially the medical profession.

In fact, roughly 41% of Internet users visit social media sites at least once a month. Most check social media several times a day.

Ensuring social media works FOR you, not AGAINST you

Your medical practice has been using social media for networking and marketing; however, is your practice using social media beneficially? Here are some tips to help optimize social networking sites for your practice while maintaining professionalism.

  1. 1. Maintain professional boundaries
    • It is important to be professional while communicating with your patients using social media. It may be understood, but you should NEVER speak to patients informally as you would a friend or relative.
    • This includes having separate accounts for your professional and personal use. This ensures that you do not share that cat video with your patients instead of your sister. In addition, it is a good idea to not accept friend requests from patients on your personal account.
  2. 2. Have a policy for friending and following
  3. 3. Make sure that your patients know the best way to contact you
    • While you may have patients who are attached to social media sites, chances are you have other things to do. Make sure that your patients know to call into your practice if they need immediate assistance rather than waiting on a social network.
  4. 4. NEVER post confidential or patient information to social media
    • In addition, ensure that your patients follow this policy.
  5. 5. While not directly related, provide your practice’s full contact information on your website
    • This includes your office’s full address, phone/fax number and office hours. This is beneficial for potential clients to be able to contact and locate your practice.

Facebook-specific tips

Facebook is undeniably the fastest growing social networking site. With over a million new active users each month, Facebook is able to reach a considerable audience (of practically every age) each day.

Aside from simply setting up a page for individual physicians in your practice, you can set up a ‘fan page’ for your entire practice. Here you can encourage users to join and receive alerts about new content. The benefit of this is that your clients can share with you posts and articles they find interesting, but also share your content with the rest of their friends —increasing your potential client base.

Social media can be just as important to your medical practice as it is to some peoples’ lives. It is important to have a skilled professional to assist you when you are setting up your social media account(s). For assistance creating a plan for social media marketing for your practice or help with developing your content, contact us for more information.

Getting More Clients through Medical Marketing

April 18th, 2014

Everyday thousands of people search online for a new doctor or dentist, hospital or other medical care. To help ensure that your healthcare facility attracts all of the clients that it can, hiring a medical marketing expert can help bring clients to your business. A medical marketing expert can optimize your website and content to ensure that your medical practice ranks well in search engines.

Benefits of Medical Internet Marketing

•    Create a better ROI
•    Create solid brand awareness
•    Expand your patient base
•    Grow your medical practice
•    Improve your visibility
•    Promote your medical practice well in the search engines.
•    Target your advertising

Why does Your Business Need SEO Medical?

•    We will tailor SEO techniques specifically for your practice. These techniques will help to grow your patient base.

•    The SEO techniques applied can help to filter the patients your business attracts. For example, a pediatrician’s office does not need to attract geriatric patients.

•    The most important reason your business needs a SEO medical marketing professional is that, even though you are a trained medical professional, you may not know marketing techniques. By hiring a marketing professional, you can achieve the results you need without having to waste your time.

Self-Marketing through Social Media

Aside from using SEO marketing techniques to help draw in patients from the internet, making use of social media can not only help keep your current clientele happy and informed, but, through your current clients, inform others to your business.

Furthermore, there are numerous other ways that you can use social media to enhance your practice. Here are just a few of the (at least) 140 ways that using twitter can enhance and market your medical practice.

  • Drug safety alerts from the FDA
  • Exercise management and encouragement
  • Weight management and support
  • Biomedical device data capture and reporting
  • Nutritional diary and tracking
  • Mood tracking (for patients with bipolar and other mood disorders)

For a more exhaustive list of ways your medical practice can use twitter as a tool, please read this article.

Marketing your medical practice is important to help highlight your practice and entice new clients. Furthermore, adding social media techniques can not only grant your access to further clients, but it is one way to make your connection to your current clients stronger. For assistance creating a plan for marketing your practice or help with developing your content, contact Medical SEO copywriting experts at SEOMedical today for more information.

3 Web Tools That’ll Make Your Medical Content 100% More Powerful

April 14th, 2014

It’s a fact that most people don’t look for a doctor or hospital in phone directories anymore. People use online search engines. Potential patients search Google to find the best doctor, imaging center, physical therapist, and more. Listing your medical office in Google maps is not enough to rank high in search results. To rank high in search results and entice potential patients, you need a rock-solid content marketing strategy.

Chances are you regard content creation like a chore. How important is content creation, you ask?  For a medical business to dominate competitors online, it’s a must.

Create a Content Marketing Strategy

A content marketing strategy doesn’t have to be complicated. Here’s a simple three step plan:

  • You create and own the content platform, whether a website or blog.
  • Create content and post it to your content platform.
  • Use social media to engage with your prospects, patients, and to use as a content distribution point.

Operating a medical office can leave little time for keyword development, content creation, and engaging with patients through social media. Luckily, there are web tools that can help generate ideas for good quality content. Here are three web tools that can help you discover, create, and test content ideas:

1. Trapit

Trapit allows you to choose a subject that’s appropriate for your practice, browse through articles and “trap” significant ones to share through your email newsletter or social networks. Best of all, you can test if the content you share is liked by your target audience.

2. InboundWriter

To rank high in search engines, it’s vital to have the right keywords. InboundWriter helps you create SEO-friendly content with keyword suggestions, plus it rates how well your writing is optimized for search. You can also analyze how your content performed with your site visitors.

3. Evernote

You can save entire articles and organize them with the Evernote app, including text, images, infographics, videos, and more. Everything is tagged, so when you’re looking for relevant content or writing an article, you search for your key terms to find the information.

These tools will help you develop great content that interests readers with the right keywords.

Need help developing a content marketing strategy, or generating content? Contact Medical SEO copywriting experts today for more information.

Enhancing Your Practice with a Medical Copywriter

April 9th, 2014

Reaching the right target audience is important in any business—this is especially important for the medical profession. Just as important is providing this audience with the information they need—in the wording they can understand—to help them make an informed decision about their healthcare needs. Furthermore, since good doctors do not always make good writers, hiring a professional medical copywriter can help achieve reaching a target audience without taking time away from the doctor and without confusing the patient.

Medical Copywriter Qualities to Look For

When hiring someone to produce medical copy for your practice’s website, it is important to find a writer who can provide you with the following skills:

  • Strong knowledge of the foundations of health
  • Familiarity with medical terminology
  • Ability to interpret clinical trials and research papers
  • Knowledge of regulations and related issues
  • Understanding of the importance of evidence-based medicine
  • Appropriate language for consumers versus health professionals
  • Ability to communicate controversial issues to a variety of audiences
  • Knowledge of the best questions to ask health experts
  • Skills to create unique health content

This is by no means an exhaustive list of the skills hiring a professional medical copywriter can bring to your medical practice. However, possessing the majority of these skills can help improve the writing used for your practice.

Benefits of Hiring a Medical Copywriter

Hiring a professional copywriter to write for your practice ensures that you:

1. Have Enough Time to Complete Important Tasks

As a doctor or dentist, you have enough to do in a day seeing patients without having to fit in time to write. Furthermore, your expertise is providing medical care and there is always a chance that you could do more harm than good. This could happen through writing too technically and confusing your reader(s) rather than engaging them.

2. Give Your Audience the Attention They Deserve

3. Achieve the Right Tone and Offer the Right Message

Not every reader will have the knowledge or education to be able to understand medical jargon that you deal with every day. However, a medical copywriter will have the knowledge to decipher typical medical terminology into words that a common person will understand. Professional copywriters have the training to make use of human psychology to guide their writing; thus, ensuring that what they write will resonate with their audience.
In order to ensure that the professional copywriter will target the correct audience, the copywriter will ask what your ideal audience is (i.e. what time of people you want to reach).

4. Blow Your Competition Right Out of the Water

Hiring a professional medical copywriter can help you stick out from your competition. If all of the other doctors/dentists in your practice area sound the same or are doing their own writing, hiring a professional will immediately make your business sound different and stick out.

Need help developing content or a plan for your medical practice? Contact Medical SEO copywriting experts at SEOMedical today for more information and one of our professionals can help determine the best course of action for your practice.