Yikes! How Do I Get an Accurate Report of My Medical Website Rankings

December 15th, 2014

You’re trying to improve the search visibility of your medical website. And while it may seem logical to just open Google and start searching to see where your clinic’s website stands, the results can be a little skewed.

As explained here:

Thanks to browser cookies, you’ll need to do a few extra steps in order to ensure you are getting a true picture of site performance

Fortunately, there are some quick ways to get an accurate view of your rankings in the search engines:

  1. Disable personalized search features
  2. Search Incognito, or enable privacy modes in your web browser
  3. Copy/paste “&pws=0” at the end of your search results URL. This code overrides your existing cookies

Check out the piece from SEOe for more…

Dr. Ashima Singla Joins Gainesville’s All About Women Obstetrics & Gynecology Office

November 6th, 2014

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All About Women Obstetrics & Gynecology (http://www.allaboutwomenmd.com/), recently welcomed Ashima Singla to their North Central Florida practice. AAW is known for using advanced treatment for women, and this high-level of treatment will only continue to grow with the addition of Dr. Singla.

Dr. Singla not only brings with her years of expertise, but she is also well versed in the daVinci surgery system, a laparoscopic, minimally invasive procedure used in high-risk pregnancies and other gynecological issues, including the robotic hysterectomy.

An alumna of Post Graduate Institute of Medical Sciences in India, Dr. Singla became chief administrative resident at New York’s Rochester General Hospital. In addition to her years of practice, Dr. Singla is also an award-winning researcher. She has also won awards for her skills at practicing medicine and for her bedside manner, including the Dr. James Craig Potter award (an award for exemplary honesty, trust and skills).

You can find more information about Dr. Singla and her joining the AAW team here, or check out this physician bio page for more about Dr. Singla and the rest of AAW’s exceptional doctors, midwives, nurses and staff.  You can also call us at AAW’s office at (352) 331-3332 to schedule an appointment.

Making Images Work for Your Medical Website

October 24th, 2014

How to find the perfect image for your content and how to ensure that your customers can find them online

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We live in a visual culture and things that are bright, colorful and move attract attention. For this reason, when you are creating and uploading content to your medical website, it is important to include an image with your content. Chances are you don’t have time or the resources to create a new image for each article or blog you post. Luckily, there are numerous places on the web where you can find free images or high-quality paid images.

Ben Larcey has compiled a list of some of the most popular and easiest places to find stock photos. Most of his listings are for free images; however, some of the services are available at low cost. Here are a few examples of where to find free and paid images. For a more extensive list, read Larcey’s article here, or check out this handy list from our sister blog SEOe.com.

Free Images

  • Wikipedia Public Domain Images—images that are in the public domain that you can search.
  • Death to the Stock Photo—a number of images are emailed to you every month. The site is not set up for you to search for photos.

Paid or Attribution Required Images

  • Snapwire—a fun concept where you create a ‘challenge’ and the artists will take photos and upload their best image. You choose and purchase the one you like the best.
  • Yayimages—a searchable catalog of over 5 million images for 9.90/month

Making Sure You’re Found on the Web: Optimize Your Photos

Now that you’ve found the perfect photo to accompany your content, how do you make sure that your patients (both current and potential) can find your practice from your photo? Easy, you need to make sure that the photo is optimized to enhance search engine rankings.

Just as content (through keyword based web searches) receives traffic on the Internet, images can be located through image searches. Therefore, you need to make sure that you optimize your photos to handle web searching in order to pick up search traffic.

In order to do this, you need to make sure your image has the following information:

  • Save your image file using one of the keywords from your content (i.e. the keyword that is most likely to give you a high ranking)
  • Since the size of your image can have an effect on the time it takes to load, make sure the image isn’t so large that it takes too much time to load. Most people don’t have the patience for images that don’t load.
  • Include alternative search terms to ensure that web spiders still locate your image if the search term isn’t exactly how you’ve saved it. For example <img src=”medical-office.jpg” alt=”Medical Office” />

To learn more about enhancing your medical office’s position in the search engines, or otherwise marketing your practice online, continue browsing our site or contact us today to discuss your goals.

4 Healthcare Marketing Trends That Will Impact Your Hospital or Practice

October 10th, 2014

While healthcare trends may seems stagnant, this is far from the truth. Currently healthcare is seeing more game changing trends than in any point in the history of modern healthcare—including trends that will stand to impact the way you will market your practice or the hospital you practice. Here are 4 such trends.

  1. 1. Consolidations and Merger & Acquisitions

    According to the Medical Group Management Association, between 2005 and 2008, hospital-owned medical practices rose from 25.6 percent to 49.5 percent. In addition, in the last year there has also been a rise in new doctors becoming salaried employees in hospital-owned practices. This is the first time they have surpassed the number of new doctors who joined physician-owned medical groups.

    Hospitals aren’t alone. Large healthcare systems are also acquiring previously independently owned hospitals. For marketers, this means you’ll need to familiarize yourself with how to communicate with larger healthcare systems in order to provide value to your patients (i.e. you need to make your value proposition very clear).

  2. 2. Growth in Consumer Driven Health Plans

    Employers (both large and small) are changing the way they use defined contribution plans (like HSAs and HRAs). Over the course of enrollment, however, these programs will become more selective in their healthcare spending. In addition, healthcare programs are also trying to entice more insurers and medical practices to work with businesses to develop better (more beneficial) wellness programs for their employees.

  3. 3. Physician Referrals

    Although more consumers are learning about physicians via word of mouth, the major driving force will continue to be physician referral. You can use email for referring, but consider a Physician Relationship Management (PRM) system.

  4. 4. Power to the People!

    Don’t overlook the power of social media. For good or bad, consumers often turn to social media to figure out their healthcare decisions. For example, people share their experiences at their doctor on Facebook, Twitter and other social networks with their friends (and complete strangers). With so much attention paid on social media, your practice should have a presence online. Furthermore, you shouldn’t overlook smaller social sites like Angie’s List, Healthgrades and Yelp!.

For those practices that are forward-thinking, embrace the digital media change and actively manage their online presence, they can generate a positive online communication. This will not only allow you to speak easier with your current patients, but will also help to attract new ones.

Ice Bucket Challenge offers Great Example of Successful Healthcare Fundraising

September 29th, 2014
Courtesy of Wikimedia

Courtesy of Wikimedia

Recently, it has been hard to visit any social media site without seeing numerous videos of your friends dumping buckets of ice water over their heads in order to help raise awareness and money for the ALS foundation. To date, the Ice Bucket Challenge has raised 100 million dollars for the ALS foundation since the challenge became popular on social media. With these kinds of results, other healthcare non-profits could take pointers on how to use this in their own fundraising efforts.

The Ice Bucket Challenge easily became a viral-Internet sensation this summer. A large part of the success of the campaign is that it does not incur the traditional charges of a fundraising campaign. Moreover, the challenge was able to attract the attention and support of actors, athletes, musicians and even former presidents.

Ice Bucket Challenge highlights how rare disease is neglected

Chances are the challenge has brought to light the specifics of ALS to people who would have previously not known about the disease. Amyotrophic lateral sclerosis (ALS) causes loss of muscle control and movement, paralysis, and the inability to speak or breathe. Unless you have a family member who suffers from ALS, your first experience with the disease was probably a video online of someone diagnosed.

One thing that has made the campaign so successful is the idea that anyone can participate! According to Rhoda Weiss, national healthcare consultant and chair of the American Marketing Association’s Executive Leadership Summit, the ability for anyone to be able to participate will allow communities to become healthier because it can reach a larger audience.

How other causes can capitalize on the success of the Ice Bucket Challenge

The most important lesson non-profits can take away from the success of the Ice Bucket Challenge is that your fundraising efforts should be tied to something specific. This could be for a specific disease or to a specific project (i.e. a new hospital wing). In addition, you should convey a sense of urgency and personalize it to your cause. Personalizing the cause increases the chance that people will donate to your cause because it makes it faceless.

Start with a call to action!

The Ice Bucket Challenge started with simply recording a video of ice water being dumped on them along with the names of the people they challenge. Your cause could either build upon this or even keep the same basic concept.

Attach a timeframe to create a sense of urgency.

Using social media cannot only help to spread the information about the cause quickly but it can reach a huge audience. This is because Facebook has over a billion active monthly users, Twitter has more than 270 million and Instagram has roughly 150 million users—this is a HUGE audience.

Having a custom medical website will go a long way toward establishing a flexible, permanent resource for raising funds for your organization. Contact us today to discuss your site, or continue browsing our site.

3 Reasons SEO Works for LASIK Practices

September 12th, 2014

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Search Engine Optimization (SEO) has been described as the science of adjusting and modifying a website to make it rank higher for certain search terms (on specific search engines) in order to increase website traffic. In order to do this, SEO combines programming with logic and business strategy. Each search engine makes use of complex algorithms to analyze the variables that make up websites.

What does this mean for businesses that are not technology based (for example healthcare practices)?

They can benefit from using SEO practices just as much as any other business. One such practice that benefits from SEO is LASIK services. In fact, most of the top LASIK surgery practices make use of aggressive SEO positions and website traffic generation. Below are 3 reasons why LASIK practices make use of SEO.

  1. 1. SEO is DOMINANT at generating traffic and leads

    Without a doubt, LASIK websites with more traffic perform more LASIK surgeries. A study conducted by Rob D. Young suggests that the most successful SEO positions will get clicks more than 18% of the time. When compared to those who pay for search marketing, this is a good result. Furthermore, the study concludes that the second and third ranked sites are getting attention as well. This highlights the importance of getting your website as close to the top of the search results as possible.

  2. 2. LASIK chains spend thousands of dollars to stay on top

    Veteran LASIK marketers spend large amounts of money on paid search and SEO to keep their websites at the top of search results—this shows that SEO works because they wouldn’t spend the money if they weren’t getting results.

  3. 3. Organic SEO is a natural and un-obtrusive means of Internet marketing

    If you compare paid search and social media traffic, you will discover that organic SEO visits feel more intentional. Moreover, this usually results in a lower bounce rate; thus, leads from organic SEO are among the best quality leads, mainly due to relevancy.

Failing to use the Internet effectively can cause your LASIK practice to miss opportunities to gain new patients. By not representing your brand online adequately, you are allowing your competition to take advantage and move in on your business. Working in the medical field can make it difficult to keep up with the changing marketing world; however, finding someone to guide you through search engine optimization can deliver huge payoffs.

Tips for Producing Valuable Content for your Medical Practice Website

August 29th, 2014

You can choose excellent keywords and have a full understanding of SEO and all the other ways to gain a good Google ranking, but if you have poor content that bores your audience and leaves them scratching their head as to what you are talking about, then all your other knowledge is in vain.  Excellent medical content is key and below are some hints and suggestions on how to create this great content.

  • You first want to capture your audience with a catchy headline.  Do not make your headline too long.  It needs to be short, to the point and to grab the readers’ attention enough to want to read more
  • Try to place a keyword in the headline as long as it does not disturb the flow of the copy
  • Obviously you need to create content for good optimization but it needs to be content that is relevant, interesting and appealing to the reader.  NO BORING STUFF!
  • Use a qualified knowledgeable copywriter for your content.  A good writer will know from you exactly the types of information you want to portray to your clients but he or she is able to do so in a way to increase your rankings and to appeal to your audience
  • Don’t overuse keywords in your content.  Proper keyword density is important
  • In your content, don’t only promote your healthcare services and all you can do for the patient.  Also, discuss issues and topics that they can completely relate to
  • Take out unnecessary adjectives.  Sometimes we go on and on and on and on…..
  • Try to make your paragraphs three lines or less.  More can lose the attention of the audience
  • You can actually put a simple, yet interesting story into your medical content to capture the readers’ attention and to help them feel engaged
  • Use bullet points when necessary for easy reading
  • Here is another seomedical.com article that discusses other areas of unique medical content as well.

If you are in need of assistance in helping to build content and a high seo ranking for your medical practice, please contact us!  We would love to help you be successful in attracting excellent patients to your business through unique medical content that will have them not wanting to leave your website except to come see you!!

For more information on medical content, SEO and other general tips to a successful online medical practice, please continue to browse our blog.

Surviving the Changing Healthcare Delivery System with 3 Easy Tips

August 12th, 2014

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While the Affordable Care Act has gone into effect, there are still bound to be changes occurring in the healthcare delivery system as the kinks are worn out. This is because implementation of the Act will cause a paradigm shift in patient attraction. This means that many people saw changes in their insurance premiums and coverages as the ACA rolled out.

The changing system also means that medical marketing and public relations have become more important in terms of how they attract more quality patients to different medical practices. This also means that patients will be researching specialists heavier than they typically would to ensure that they are paying for the highest caliber care that their insurance will cover.

All of these can affect your medical practice. Below are three tips to help your practice navigate these waters and to continue to be profitable.

Have Public Relations and Media Strategies

Two of the most underutilized tools that can help attract new patients are public relations and media. Most practices are not skilled enough in PR; therefore, they decide not to include it as a tool to attract new patients. However, having a well-executed PR /media strategy can help your practice yield incredible results. The best part is, if done correctly, it doesn’t have to cost you a thing.

One low-cost route you can take is making use of patient stories. Reporters, editors and producers are always in the market for patient stories that are engaging or innovations in medicine. The key with this practice is knowing what content reporters, editors and producers are looking for and then becoming the source they need.

Diversify Your Online Presence

In today’s connected society your practice NEEDS an online presence. This is because it is estimated that 72 percent of patients found the specialist they needed though online research. If your practice’s website has a high quality website (along with high quality content) you can provide your potential patients with the education and information that they need. Having a website is only half the battle, however. You also need to incorporate a creative mix of online ads, SEO and social media strategies in order to increase your chance(s) of attracting new patients.

Reputation Management

You need to make sure that your practice not only has a good reputation but can also keep this reputation. This is especially true with so many people finding specialist information through review sites like Vitals, RateMDs and Yelp. These ratings can mean the difference between a potential patient making an appointment or avoiding your practice.

One thing to remember is unhappy patients are three times more likely to leave reviews than happy patients are. Unluckily enough, when potential patients read negative reviews, they don’t have the physician there explaining what the review really means. That said, however, physicians should NEVER respond directly to an online review—it is in poor taste.

Like any other business or profession, the medical field makes use of professionally created content to spread knowledge about different aspects of the field. In order to put your best foot forward, you need the best resources at your disposal. SEOMedical can help provide just that. For assistance creating a website for your practice, help with developing your content or any other various aspects of running a healthcare practice contact us for more information.

7 Common Healthcare Website Mistakes to Avoid

June 25th, 2014

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It’s fine and good to make a website; however, having a poorly performing or confusing website can be more harmful than no website at all. In addition, some website designers or business owners mistake their website’s role.

The best websites provide a user-friendly experience to your visitors. In order to discern this, ask yourself:

  • What are my customers looking for
  • What questions may they have
  • How can I provide them

Here are 7 common website mistakes to avoid when designing a website for your healthcare practice.

  1. 1. Flash

    While some may argue that Flash can be a benefit to a website, others believe that the same can be achieved using HTML, CSS and Javascript. Furthermore, websites for healthcare facilities shouldn’t be “flashy,” as it could distract away from the website’s content and away from what your users need.

  2. 2. Music and/or video on page load

    Healthcare websites do not need music or videos to play when a viewer lands on their home page. However, multi-media content (such as videos) can be very useful to your patients if used properly. You should just give your viewers the choice to watch the videos you add to your site.

  3. 3. De-clutter

    The best option for your practice’s website is one that is clear and concise and without clutter. For example, not everything needs to be placed on your practice’s homepage as this can make things hard for your patients to find when/if they need it.

  4. 4. Make your copy readable

    When building your practice’s website, one of the most important things is to ensure your patients can actually read the content that you upload to your website. This is especially true of today’s society where we spend most of our time reading computer screens. Your best bet is to stick with plain black (or grey) text on a white background.

  5. 5. Avoid having a complex navigation

    The worst mistake you can make for your website’s design is to make it too hard to navigate. Nobody is going come to your healthcare practice if s/he cannot find the information s/he needs readily on your site. This especially true of your contact information including:

    • Address
    • Hours
    • Phone number
  6. 6. Splash page

    Many people confuse splash pages with landing pages; however, this is a mistake. Splash pages are used by marketers to advertise websites before they are viewed; whereas, landing pages are used to give more information about a particular topic on a given page. In fact, splash pages are really unnecessary for a healthcare provider. Here’s a page further explaining why splash pages should be avoided.

  7. 7. Non-relevant content
    Only content relevant to your practice should be on your website. This is because non-relevant information could hurt your practice’s reputation. Visitors could become confused by any non-relevant content.

Every good business needs a website – this is no less true for healthcare providers. For assistance designing a patient-friendly website for your practice, help with developing your content or any other various aspects of marketing a healthcare practice online, continue browsing http://www.seomedical.com/ or contact us for more information.

How to Create a Superior Medical Homepage for Your Practice

June 9th, 2014

Everyday thousands of people search to find the right medical provider. You must stand out from the competition and one way to do so is to have a dynamic homepage. The homepage of a website, or using an analogy to a traditional newspaper, the front page, is very important for many reasons.  Because it is the first thing the reader sees, if must draw them in and make them want to read further.

The homepage for your medical practice has to scream, “look at me, I have all the information you are seeking.” Basically, it has to spark enough interest for the visitor to your site to continue and then it must support the rest of the pages that contain the information you are trying to share.

Below are some basic guidelines to help you with your homepage

There needs to be value in your homepage headline

  • These 6 to 12 words in your headline are the most important words you will write. Many people never make it past reading your headline if they see there is no value in it for them.
  • Read the rest of this entry »