‘Local Search’ Poised to Revolutionize Medical SEO

One form of marketing a medical practice online that’s slated to see double-digit growth over the next few years is Google Maps, often claimed to be “the next YellowPages” by techies and online marketing pros. It’s conceivable the conventional phone book will fade away as local search utilities like Google Maps take over. I mean really, how much do you use your local phone … [Read more...]

Continuing Its Upward Climb – Medical Organic Search and SEO

Observing trends in medical online marketing is always interesting. And it’s interesting to learn how people are looking for information online, including medical. Google searches are by far the most popular – over 67% of online searches in December 2009 were through Google. And I understand why – when I need to look for something online, I just enter keywords into the … [Read more...]