Did you know what search engine optimization (SEO) and email have in common?
Email can help to make both your SEO strategy and website rankings better. Two of the main ways that traffic is driven to websites is through organic search and email. Conductor research recently discovered that over half (51%) of people polled said they learned about websites (including their doctor) though email marketing.
Since email doesn’t have a direct connection to search engines, you’ll need to use email marketing as a tool to encourage your patients to visit and improve your website to increase your rankings.
Get product reviews
Since you’re running a medical practice that operates in a physical local market, it’s important for you to improve your local search ranking as well. In fact, having good quality reviews for your practice could make your local search rankings 13 percent higher.
The easiest way to achieve this is to appeal to your loyal patients. You can place a link on your Google My Business page and ask your patients review and rate your practice.
Utilize social signals
Many marketers don’t realize how important social signals are to SEO. Market researchers frequently find that the top of the Google rankings list are the sites with the highest activity on Google+ and Facebook. This means that, even though Google has never publicly announced it, social activity does have a significant effect on rankings.
Furthermore, this means that you need to get patients to share the content you feature in your social posts and email blasts. One easy way to do this is send out a newsletter asking subscribers to share your new blog posts as they’re released. You can also consider including a button for social sharing inside your emails.
Improve your content
Utilizing an email list is more sophisticated than simply promotional campaigns. Email lists can also be used to make the content you produce stronger by allowing you to conduct polls and surveys that revolve around your own patients. Email lists can also aid you in deciding which kinds of content your patients want to read—all while improving your rankings.
For more tips on how to improve your marketing strategy, continue reading our blog.