Have you ever considered the sheer number of websites that are currently active on the internet at this very moment? The number currently stands at more than half a billion sites.
With so many active websites, how on earth do you make your medical practice’s website stand out from the crowd?
These three C’s are a good start…
1. Consistent branding
While coloring and graphics are not the most important aspects of digital marketing, they are the simplest. So let’s start there.
For example, do you use a color scheme or theme to advertise your practice? If so, then this color should be featured throughout your website for brand consistency.
A more important aspect for making your practice’s website stand out is being properly designed for conversion. This entails making sure any potential patients who visit your website are given the option to contact your practice (either through a phone number or an online form) as soon as possible.
Failure to optimize your website for conversions will lead to you losing patients to another practice.
The best medical websites don’t stop at simply providing information about their practice and its physicians—they go one step further by publishing informational content specific to their brand of medicine or healthcare in general.
Your content should be high-quality and attention-catching. However, because the average attention span is somewhere around 8 seconds. If you can’t catch your potential client’s attention in that span of time, you’re likely to lose them.
Here are some tips for generating high-quality content:
- Make it relatable. If you’re a plastic surgeon, keep the focus of your content on just that.
- Make it personal. Talk up your physicians, your practice and your customers in a personable way.
- Make it original. Plagiarism is a big no-no and a quick way to get your website de-indexed by Google and other search engines.
- Utilize SEO practices. Make sure your content has a beneficial word count, the proper keywords, and includes photos and videos.