Creating unique content for your medical website is a necessary component to developing search engine rankings and a following.
Search engines look for and reward sites who generate informative and unique content – not because they want to make medical SEO copywriters miserable but because they want to provide their users with the most valuable information.
Search engines have the ability to identify useful content quite easily and differentiate it from content that is simply slapped together with a bunch of keywords to only build rankings.
Three types of unique content you can develop for marketing a medical practice online include:
- 1. Editorial content
Pretty much anything written by a human can be considered editorial content. Examples include blogs, articles, landing pages, etc. Editorial content is ideal for medical websites trying to corner a certain niche like this example from Florida plastic surgeons at Accent Plastic Surgery & Aesthetics. Editorial content can be generated yourself or hire an expert SEO copywriter to research and prepare this type of content for you.
- 2. Machine-built content
These are sites that pull data sources and produce automated content. Examples include Expedia and Bing travel – sites with unique data or reviews about products or services. Medical Internet marketing professionals can make great use of this type of content to provide reviews and patient critiques about their practices.
- 3. User-generated content
Means just what it says, content that’s developed by users and site visitors. If it’s done right, it can be extremely valuable but it’s difficult to harness. You need a community of followers first then an incentive for them to create the content. Ever heard of Wikipedia, YouTube or Digg? These are just a few quick examples of sites that rely on site users to develop content.
Before you begin generating unique medical web content, have a plan in place detailing what you need and where you want to go. It’s possible to have a combination of all three types of content – but you need to sit down and figure out which content type is best for the type of customers you’re trying to attract.
Learn more about this breakdown of types of content by watching this video from Rand Fish and SEOMoz.
SEOmoz Whiteboard Friday – Generating Unique Content from Scott Willoughby on Vimeo.
And if you need a plan or help developing your content, contact Medical SEO copywriting experts at SEOMedical today for more information.