A site audit is a pretty fundamental task that every medical online marketer and SEO professional has to conduct – but sometimes, one needs to be done in a flash.
When evaluating a site or beginning an online medical marketing project, you need to be able to quickly asses the site’s standing in the search engines. You can get more in-depth later but an initial assessment needs to be done quickly.
It isn’t as bad as it sounds…it doesn’t take long at all to understand what a medical website has and what it lacks in terms of medical SEO.
Using Google Webmaster Tools and Web analytics package for the site, you need to determine:
- When the site had its last major redesign
- How many indexed pages it has
- User-friendliness (not a medical SEO concern but important for site visitors and thus, the search engines)
- Locate any duplicate and template content
- How title and H1 tags are used
- ….and much more
Take a look at this interesting Search Engine Watch article – The 60 Minute SEO Site Audit – to learn how to quickly assess where your site stands and what needs to change for it to dominate in the search engines.