You may be making a point to stay on top of marketing trends in the healthcare industry, but how about marketing technology trends?
Technology has found its way into practically all areas of marketing, and its role in marketing continues to evolve to keep up with the ever-changing field of healthcare in America.
Below are a few of the newest technology trends to watch out for:
Be on the lookout for the use of AI for non-emergency medical support.
Now, this could really be a game-changer for medical practices. The clinical support provided by artificial intelligence will help with diagnosis processes and can also boost efficiency in hospital workflows.
Think about the time and money that could be saved for doctors which, in turn, could make healthcare more affordable for everyone.
Telemedicine is a trend that has definitely taken off in the healthcare community. It is the use of telecommunication to provide clinical healthcare remotely, which saves money and can improve outcomes.
A 2016 survey reported that 63% of providers use telemedicine in some way. And this percentage is sure to increase. Another survey shows that the percentage of providers who see this service as a strategic priority has gone from 34% in 2015 to 44%, showing an upward trend.
Apple has a goal to transform healthcare and has been developing software to be used in hospitals to bring information together on one platform, and that can be accessed by patients and providers.
This technology will help in areas of hospital care, at-home care and medical research.
For example, a patient would be able to access and send their medical records to their Apple Health app on their smartphone in order to show them to any doctor, at any hospital.
Also, a doctor can be notified when a patient’s test results are ready via their Apple device.