If one of your medical practice’s marketing goals is to run a successful content marketing strategy, then you’ll need to ensure you are uploading blog posts regularly.
Follow these three tips to ensure your content ranks on Google.
Tip #1: Examine your blog anatomy
Blogging is proven to help businesses be profitable. There’s no reason why it couldn’t work for medical practices as well.
The standard practice of blogging used to be to slap some content on your website and hope that it organically attracts readers. This is a pipe dream. Strategically planning your blog is the only way to gain true readership and rankings.
One strategy is to follow a strict anatomy for the blogs on your practice’s website. A good blog anatomy follows this formula:
- Great headline
- Eye catching photo
- Well thought-out introduction
- Lead in
- Focus points
- Prompt for feedback
- Comments, similar posts, and options for sharing
Tip #2: Understand the SEO process
Search Engine Journal revealed that as many as 80% of readers simply ignore paid search in favor of organic results. This means if you achieve a successful on-page SEO, you can greatly enhance your practice’s search performance.
This means you need to have someone who understands the SEO process. Businesses who achieve this are likely to see their revenues increase, so it’s likely that medical practices would see a similar increase in patient conversion.
Tip #3: Ensure practical value
For the content on your website to have any effect on your patients, it needs to have value or be practical in some unique way.
Avoid uploading generic blogs that your readers won’t connect with. Rather, gear your content to what your patients are likely to read.
Also, make sure the subject matter specifically pertains to the branches of medicine you practice. For example, patients reading a pediatrician’s blog don’t expect to read a post about plastic surgery. This will only confuse your readers about what you do and not help you achieve rankings for your target keywords.
For more ideas on how to run a successful content marketing strategy, read more on our blog.