Once upon a time… healthcare patients were okay with hearing the same canned marketing messages day after day.
That’s no longer the case.
The goal in marketing is to differentiate yourself from your competition, letting them know why you’re better.
But when everyone is given the same “on trend” marketing advice, it becomes hard to do that.
You have to delve a little bit deeper, and dare I say, take a page from reality TV shows.
Show your customers who YOU are. Pull back the curtain, go behind the scenes and give your customers real stories showing ways that you have changed and enhanced others’ lives. Give them something they can relate to.
Storytelling is an age-old tactic that’s literally been around since the beginning of time, and is still the best way to get a message across.
We’re all bombarded with information on a daily basis, but the information that is presented in a relatable way is usually the information that is remembered.
Now you may be saying, “Great, but how do I get the story?”
Well, we’ve pulled a couple storytelling tricks out of our writers’ desk:
- Ask others. One way to find a good story worth telling is to reach out to patients that you know have overcome an illness or disease and have become healthier – with your help and guidance of course – and see if they’d be willing to have a small story written about their journey. Most people would love to share, especially if they feel they’d be helping others.
- Create your own story. Another trick is to create your own story by getting a doctor or your doctor’s office involved in an event or activity to educate the community and document it. And when people see you going out of your way, volunteering your time to help others, that can go a long way in helping them trust that you’ll also have their best interests at heart.