The need to make websites mobile has become a basic tenet of digital marketing. It’s also recognized that the healthcare industry has a particular need to excel in this area, given how often someone seeking medical services is doing so on their phone and looking for immediate help. Not every office has a digital expert on staff, so when asked, “How do I make my website ... More
How to Use Google Analytics: Tips for Doctors & Healthcare Pros
Your medical office has had the new website up and running for a year, maybe a few. You’ve heard some good things from patients and that’s gratifying. But you can’t get past the gnawing question—is the site really getting significant traffic? And does that traffic matter to who walks in your door? The good news is there are answers at your fingertips. Google Analytics provides ... More
Beginner’s Guide on How to Use Google Search Console for Medical Marketing
What if you could see yourself the way the world saw you? That’s what Google Search Console offers. Well maybe not you and maybe not the entire world, but for healthcare digital marketers, it provides something even more valuable—the ability to see your website the way Google’s search engine crawlers do. It’s a terrific tool for improving your website performance. The benefits ... More
What the 2019 Medical SEO Trends Mean for Healthcare Professionals
The rapidly changing world of search engine optimization (SEO) continues to keep moving. Websites that lag behind risk getting pushed down in the search listings and out of the view of potential clients. The problem is especially acute for a doctor’s office, with its tight window of opportunity to get new patients to the website and re-educate existing ones. Here are the ... More
3 Search Engine Optimization (SEO) Best Practices for Doctors
The traditional method for a medical practice to get new patients is word-of-mouth. That’s still very important, but in today’s digital world, a good online presence is a must. Here are 3 medical search engine optimization (SEO) tips for doctors to improve their websites. Tip #1. Monitor site speed. Studies show that 44 percent of people who search for a medical facility on ... More