Staying ahead of the constant SEO changes is part of the game when it comes to the business world. The same can be said of those in the medical profession. As we are solidly into 2019, let’s take a look at the SEO trends that experts suggest will make the most impact this year. Trend #1: Mobile-first indexing For 2018, over half of the online traffic worldwide (52.2%) came ... More
Is Search Engine Optimization (SEO) Really That Important for Medical Digital Marketing?
The short answer: YES Whether you own a clothing store or are running a medical practice, having an active online presence is an important factor to a successful business plan. Medical professionals can no longer simply place an advertisement in a newspaper highlighting their area of expertise. The digital age has made it a requirement to have an active online presence where ... More
2 Ways SEO Consistency Can Help Your Medical Practice
What some may forget about the medical profession is that patients need to be able to find a physician they trust. While this can be done through referral, people often turn to search engines when searching for doctors and healthcare providers. Just like other businesses that sell a product or service, practices in the medical industry need to have websites capable of ... More
Is Your Medical Website WCAG 2.0 AA Compliant in 2018?
In January 2017, the Federal Register published the final rule of Section 508 of the Rehabilitation Act. According to this mandate, healthcare organizations receiving federal funding need to be compliant with WCAG 2.0 AA accessibility standards. Now, a year later, the compliance date is up — starting January 18, 2018, these organizations need to be compliant. Furthermore, ... More
3 Healthcare Marketing Tech Trends to Watch in 2018
You may be making a point to stay on top of marketing trends in the healthcare industry, but how about marketing technology trends? Technology has found its way into practically all areas of marketing, and its role in marketing continues to evolve to keep up with the ever-changing field of healthcare in America. Below are a few of the newest technology trends to watch out ... More