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Healthcare Hashtags: What They Are & How to Make Use of Them

July 17, 2020

healthcare hashtags

Social media can seem like the Wild West of digital marketing and in a lot of ways that’s true. But venues like Twitter, Instagram and others can also be valuable ways of connecting with your patients, potential future patients and even fellow industry professionals. The challenge is how to do that in an efficient block of time while retaining your sanity in the process. ... More

How to Manage Healthcare Social Media Accounts During COVID-19

May 20, 2020

healthcare social media

The stay-at-home orders that state governments have issued in response to the coronavirus have more people spending time on their social media accounts. Any time a large audience is in one place, marketers have to ask themselves what the best approach is. This is especially true at a sensitive time like this one, particularly if you’re in the medical field. Here are some ... More

Instagram Healthcare Marketing: How To Make It Work

January 27, 2020

instagram healthcare marketing

One of the axioms of digital marketing is that the web and social media are increasingly visual. A well-written post that addresses real-life concerns might get some traffic but a good visual presentation offers the potential for going viral and sticking in the memory of people who see it. Instagram, a platform owned by Facebook, is increasingly popular and a great way to do ... More

Social Media Trends & How Medical Marketers Should Respond

September 17, 2019

medical social media trends

The nature of social media continues to develop and evolve. It’s imperative that medical professionals be aware of the social media trends and keep their own practices and marketing on track with best practices. Nowhere is this more important than in using—or improving your use of—messaging apps. This includes everything from Facebook Messenger to WhatsApp. The messaging app ... More

Grow Your Practice Online: How Doctors Can Use Social Media

March 21, 2019

stethoscope laying on laptop

How doctors can use social media to grow their practice is a topic of increasing interest among medical professionals. Skepticism toward this venue is common, but as increasing numbers of people get their information through sites like Facebook, Twitter, Instagram and more, it’s become apparent that this is not a marketing area to be neglected. How to measure social media ... More

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