The stay-at-home orders that state governments have issued in response to the coronavirus have more people spending time on their social media accounts. Any time a large audience is in one place, marketers have to ask themselves what the best approach is. This is especially true at a sensitive time like this one, particularly if you’re in the medical field. Here are some ... More
Instagram Healthcare Marketing: How To Make It Work
One of the axioms of digital marketing is that the web and social media are increasingly visual. A well-written post that addresses real-life concerns might get some traffic but a good visual presentation offers the potential for going viral and sticking in the memory of people who see it. Instagram, a platform owned by Facebook, is increasingly popular and a great way to do ... More
Social Media Trends & How Medical Marketers Should Respond
The nature of social media continues to develop and evolve. It’s imperative that medical professionals be aware of the social media trends and keep their own practices and marketing on track with best practices. Nowhere is this more important than in using—or improving your use of—messaging apps. This includes everything from Facebook Messenger to WhatsApp. The messaging app ... More
Grow Your Practice Online: How Doctors Can Use Social Media
How doctors can use social media to grow their practice is a topic of increasing interest among medical professionals. Skepticism toward this venue is common, but as increasing numbers of people get their information through sites like Facebook, Twitter, Instagram and more, it’s become apparent that this is not a marketing area to be neglected. How to measure social media ... More
Here’s Why Your Facebook Ads Aren’t Working
Facebook has quickly become a leader amongst advertising methods. One problem, however, is that even experienced digital marketers are struggling to create conversions out of Facebook traffic. This problem occurs both for retail locations and for public services, like medical practices. Let’s run a scenario. A therapist office runs a digital marketing campaign. They ... More