Facebook has quickly become a leader amongst advertising methods. One problem, however, is that even experienced digital marketers are struggling to create conversions out of Facebook traffic. This problem occurs both for retail locations and for public services, like medical practices. Let’s run a scenario. A therapist office runs a digital marketing campaign. They ... More
How to Use Twitter as an Effective Medical Marketing Tool: 3 Easy Ideas
For many people—try 310 million a month—Twitter is an important part of everyday life. Patients and professionals in the medical world are included in this group. Considering that Twitter makes it possible to get up-to-the-minute updates about everything from breaking news stories to trending topics, it makes perfect sense that medical experts and doctors can benefit from ... More
4 Networking Sites All Doctors Should Know About
It has been well-established that social media platforms are not just for keeping in touch with friends and the latest cat memes. Therefore, it should come as no shock that doctors are using social media to make themselves more approachable and, overall, better physicians. However, while doctors do use some of the same social networking sites the general public (think ... More
Striking Video Heralds Impact of Social Media
Ever wonder how social media can be used to market your medical practice? Think it’s just another one of those fads youth are into that will die off as quickly as it grew? Well we must first say that social media shouldn’t constitute the entire physician online marketing effort. But the impact social media is having on search engine marketing and communication in general ... More