Healthcare marketing on LinkedIn can be a vital part of advertising your medical services, particularly for those in the industry who are in the business-to-business (B2B) sphere. Here are some tips for you to make the best use of this valuable social media platform. Join groups There are a number of industry-specific groups on LinkedIn and you should have no problem finding ... More
Healthcare Hashtags: What They Are & How to Make Use of Them
Social media can seem like the Wild West of digital marketing and in a lot of ways that’s true. But venues like Twitter, Instagram and others can also be valuable ways of connecting with your patients, potential future patients and even fellow industry professionals. The challenge is how to do that in an efficient block of time while retaining your sanity in the process. ... More
How to Manage Healthcare Social Media Accounts During COVID-19
The stay-at-home orders that state governments have issued in response to the coronavirus have more people spending time on their social media accounts. Any time a large audience is in one place, marketers have to ask themselves what the best approach is. This is especially true at a sensitive time like this one, particularly if you’re in the medical field. Here are some ... More
Instagram Healthcare Marketing: How To Make It Work
One of the axioms of digital marketing is that the web and social media are increasingly visual. A well-written post that addresses real-life concerns might get some traffic but a good visual presentation offers the potential for going viral and sticking in the memory of people who see it. Instagram, a platform owned by Facebook, is increasingly popular and a great way to do ... More
Social Media Trends & How Medical Marketers Should Respond
The nature of social media continues to develop and evolve. It’s imperative that medical professionals be aware of the social media trends and keep their own practices and marketing on track with best practices. Nowhere is this more important than in using—or improving your use of—messaging apps. This includes everything from Facebook Messenger to WhatsApp. The messaging app ... More