If one of your medical practice’s marketing goals is to run a successful content marketing strategy, then you’ll need to ensure you are uploading blog posts regularly. Follow these three tips to ensure your content ranks on Google. Tip #1: Examine your blog anatomy Blogging is proven to help businesses be profitable. There’s no reason why it couldn’t work for medical ... More
3 SEO Medical Strategies Uncovering the Best Keywords
Search engine optimization best practices — and keyword optimization, in particular — can be just as important for medical practices and hospitals as it is for a technology firm. To ensure that your practice is making the most of the right keywords, consider the following three strategies. 1. Use Google AdWords There are plenty of tools available that can help your medical ... More
3 Scenarios When You Should Remove Your Medical Website’s Outdated Content
Aging content is not something that usually makes headlines or even crosses many website owner’s mind, but in certain circles (including healthcare) having old content can be kind of a big deal. For example, here are three scenarios when you should ditch outdated content and bring in fresh, new content to your medical practice’s website. 1. Discontinued ... More
3 Tips to Make Sure Your Medical Website Content is Readable
Creating high quality content for medical websites can be tricky. You have to walk the fine line between being conversational (putting your current patients and potential patients at ease) and informational (providing scholarly, accurate medical information). In fact, many feel that these two ideas cannot be blended together without contradicting each other. We say ... More
Storytelling: An Invaluable Healthcare Marketing Tool
Once upon a time... healthcare patients were okay with hearing the same canned marketing messages day after day. That’s no longer the case. The goal in marketing is to differentiate yourself from your competition, letting them know why you’re better. But when everyone is given the same “on trend” marketing advice, it becomes hard to do that. You have to delve a ... More