Finding the time to produce content for your medical office website can be challenging. Even when you do carve out some time, thinking of potential topics to discuss can be a major cause of writer’s block. How many times do you think about that blog post you know you should write and think: What should I write about on my blog? We’ll give you some tips to loosen up the creative ... More
Do I Need A Blog? Why A Doctor’s Office Should Answer With Yes
Your life is busy as a doctor. Your practice is doing well, there are continuing education requirements to keep up on—to say nothing of having a life with your family in what seems to be a precious few moments. So when a digital marketer comes to you and tells you to write more for your website, it’s understandable you might want to be dismissive. “Do I need a blog?” you ask, ... More
Expert Tips for High Value Health Care Content
Health care copywriting is challenging. Unlike most fields, what you can put on the web faces regulatory and legal guidelines, to say nothing of what it means for your office’s professional reputation. The challenges make it all the more important to get it right and the rewards—increased online traffic and ultimately more patients—are worth it. Here are some tips for health ... More
Finding the Right Approach to Medical Website Content
This past summer, a blog post here on SEO Medical explored eight most common reasons why a medical website fails to get the kind of online traffic the partners are hoping for. Six of the reasons are tech-related but for this post, we’ll focus on the two that deal with medical website content. A popular catchphrase among SEO professionals is to call on businesses to create ... More
How to Develop Your Medical Practice’s Brand Awareness
Currently, the healthcare services market is experiencing change on two fronts: expansion proportionate to the nation’s growing aging population and an increase in medical practices (including hospitals, urgent care centers, private practices and walk-in clinics). These increases show that, as a majority, people are paying more attention to their health and are looking for ... More