Health care copywriting is challenging. Unlike most fields, what you can put on the web faces regulatory and legal guidelines, to say nothing of what it means for your office’s professional reputation. The challenges make it all the more important to get it right and the rewards—increased online traffic and ultimately more patients—are worth it. Here are some tips for health ... More
Finding the Right Approach to Medical Website Content
This past summer, a blog post here on SEO Medical explored eight most common reasons why a medical website fails to get the kind of online traffic the partners are hoping for. Six of the reasons are tech-related but for this post, we’ll focus on the two that deal with medical website content. A popular catchphrase among SEO professionals is to call on businesses to create ... More
How to Develop Your Medical Practice’s Brand Awareness
Currently, the healthcare services market is experiencing change on two fronts: expansion proportionate to the nation’s growing aging population and an increase in medical practices (including hospitals, urgent care centers, private practices and walk-in clinics). These increases show that, as a majority, people are paying more attention to their health and are looking for ... More
Cost-Cutting Medical Practice Marketing Tips
Like any other business, the success of medical practices (especially private ones) relies on its patients and their positive outcomes. In a perfect world, doctors would advertise in whichever way would reach the greatest volume of potential patients. However, the most common medium for marketing is via print ads or TV commercial, but the problem with these is that they can ... More
Using Twitter to Grow Marketing for Dentists
It’s amazing to see the marketing changes over the course of the last decade. One of the biggest changes is in the realm of social media. Ten years ago, most businesses, medical practices included, wouldn’t consider budgeting a huge chunk of their operating expenses on something that is free to use. However, today, physicians are increasingly turning to social media to market ... More