This past summer, a blog post here on SEO Medical explored eight most common reasons why a medical website fails to get the kind of online traffic the partners are hoping for. Six of the reasons are tech-related but for this post, we’ll focus on the two that deal with medical website content. A popular catchphrase among SEO professionals is to call on businesses to create ... More
How to Develop Your Medical Practice’s Brand Awareness
Currently, the healthcare services market is experiencing change on two fronts: expansion proportionate to the nation’s growing aging population and an increase in medical practices (including hospitals, urgent care centers, private practices and walk-in clinics). These increases show that, as a majority, people are paying more attention to their health and are looking for ... More
Cost-Cutting Medical Practice Marketing Tips
Like any other business, the success of medical practices (especially private ones) relies on its patients and their positive outcomes. In a perfect world, doctors would advertise in whichever way would reach the greatest volume of potential patients. However, the most common medium for marketing is via print ads or TV commercial, but the problem with these is that they can ... More
Using Twitter to Grow Marketing for Dentists
It’s amazing to see the marketing changes over the course of the last decade. One of the biggest changes is in the realm of social media. Ten years ago, most businesses, medical practices included, wouldn’t consider budgeting a huge chunk of their operating expenses on something that is free to use. However, today, physicians are increasingly turning to social media to market ... More
3 Questions to Ask Before Hiring a Healthcare Marketing Agency
As the Chief Medical Officer (CMO), part of your job entails ensuring that you identify an Agency of Record (AOR) for the system-level work for your medical practice, as well as making sure that you assign members of your healthcare marketing agency to it. During the process to find the healthcare marketing agency that best fits your healthcare practice, it helps to ask the ... More