Aging content is not something that usually makes headlines or even crosses many website owner’s mind, but in certain circles (including healthcare) having old content can be kind of a big deal. For example, here are three scenarios when you should ditch outdated content and bring in fresh, new content to your medical practice’s website. 1. Discontinued ... More
3 Tips to Make Sure Your Medical Website Content is Readable
Creating high quality content for medical websites can be tricky. You have to walk the fine line between being conversational (putting your current patients and potential patients at ease) and informational (providing scholarly, accurate medical information). In fact, many feel that these two ideas cannot be blended together without contradicting each other. We say ... More
Storytelling: An Invaluable Healthcare Marketing Tool
Once upon a time... healthcare patients were okay with hearing the same canned marketing messages day after day. That’s no longer the case. The goal in marketing is to differentiate yourself from your competition, letting them know why you’re better. But when everyone is given the same “on trend” marketing advice, it becomes hard to do that. You have to delve a ... More
4 Must-Know Niche Review Sites For Your Healthcare Practice
Most business owners and healthcare managers understand the importance of having favorable online reviews. However, with everything business owners have going on, it’s easy to overlook such an obvious aspect of the business world - especially when people mistakenly think that having reviews on Google or Yelp are all you need. Are Niche Review Sites Worth It? Here are some ... More
8 Considerations for Developing a Keyword List for Medical SEO
To devise a successful SEO effort for a medical website, it’s important to compile a strong list of keywords (or even better, keyword phrases) to ensure that search engines and prospective patients find your medical office’s website. Why keywords matter While most people are used to hearing the term “keyword” used in conjunction with web searches, it’s misleading because a ... More