In August 2018, Google rolled out their latest algorithm update—a core update. By November, survey data was rolling in to indicate which sites and niches felt the biggest impact. Before we get into the medical impacts from the core update, let’s look at what a core update is. Wait, what is a core update? In layperson terms, core updates are updates that are made to the ... More
3 Ways to Increase Patient Portal Use
In recent months, patient portals have become a hot topic. Medical practices are striving to encourage their patients to use portals to take more control over their own healthcare. However, while an increasing number of medical practices offer these services to their patients, patient portals remain widely underutilized. As the owner of a medical practice, how can you ... More
Should Medical Device Manufacturers Advertise to Consumers?
Companies achieve their advertising and marketing in a variety of ways. Should an advertisement on a billboard in Minneapolis of a stomach filled with toxic waste be allowed? The medical device manufacturing company known as Torax Medical has recently advertised on flashy, colorful billboards a medical device called the Linx, used to treat painful acid reflux. Through the ... More
Dr. Ashima Singla Joins Gainesville’s All About Women Obstetrics & Gynecology Office
All About Women Obstetrics & Gynecology (http://www.allaboutwomenmd.com/), recently welcomed Ashima Singla to their North Central Florida practice. AAW is known for using advanced treatment for women, and this high-level of treatment will only continue to grow with the addition of Dr. Singla. Dr. Singla not only brings with her years of expertise, but she is also well ... More