The role of telehealth in medicine was on the upswing coming into 2020, with close to 90 percent of healthcare organizations involved. The coronavirus accelerated the trend: with COVID-19, some patients feel safer using telehealth. For snowbird retirees, it’s a way to keep seeing their regular doctor while at home. For people in rural areas, it’s a way to get more choices in ... More
The Most Common Telehealth Malpractice Issues Post
After the Storm: Telemedicine Future in the Wake of COVID-19
We’re slowly starting to enter the post-COVID-19 era both in the U.S. and global economies, and a big part of that will be sorting out what “normal” will look like going forward. And that’s not necessarily a bad thing. There are a number of innovations that businesses of all kinds had to experiment with out of necessity. One example is doing more medical office visits over the ... More
Did Your Medical Practice Notice Google’s Latest Update? (Here’s Why You Should Have)
In August 2018, Google rolled out their latest algorithm update—a core update. By November, survey data was rolling in to indicate which sites and niches felt the biggest impact. Before we get into the medical impacts from the core update, let’s look at what a core update is. Wait, what is a core update? In layperson terms, core updates are updates that are made to the ... More
3 Ways to Increase Patient Portal Use
In recent months, patient portals have become a hot topic. Medical practices are striving to encourage their patients to use portals to take more control over their own healthcare. However, while an increasing number of medical practices offer these services to their patients, patient portals remain widely underutilized. As the owner of a medical practice, how can you ... More
Should Medical Device Manufacturers Advertise to Consumers?
Companies achieve their advertising and marketing in a variety of ways. Should an advertisement on a billboard in Minneapolis of a stomach filled with toxic waste be allowed? The medical device manufacturing company known as Torax Medical has recently advertised on flashy, colorful billboards a medical device called the Linx, used to treat painful acid reflux. Through the ... More