It’s that time of year when businesses of all kinds are gearing up special marketing campaigns for Christmas and the holidays. As the marketer for a medical office you might feel somewhat limited—after all, it might be awkward to offer a special deal on cold and flu treatments. But there are constructive holiday marketing tips for doctors that can keep your office atop the mind of potential patients.
This is a time of year when people desperately want to be healthy as they go to gatherings with their family and friends. It’s also a time of year when sicknesses run rampant. We already mentioned the cold and flu but 2020 has the unique dynamic of COVID-19 looming over it. People want to know what precautions to take, what to watch for, what’s safe and what’s not safe.
You can make full use of whatever platforms you’ve developed to help them out. Writing a blog post is a great way to start. Including a video as a part of that post is even better.
From an SEO standpoint, video is a separate piece of content that can be optimized for search, giving your written blog even more of a boost in organic search results. From a conventional marketing standpoint, there are people who would rather consume their content via video than through the written word.
Video also humanizes your content and that alone has huge marketing value at this time of year. When you record, make sure you’re in front of the office Christmas tree or some other form of decorations. If possible, have your staff join you—at the very least, bring everyone together at the end for a “holiday greetings and be safe” message.
Then use your social media platforms to promote the blog and video. This might even be worth a modest paid campaign on Facebook. We’re not suggesting a big investment in some free advice, but Facebook does restrict distribution of unpaid posts, even to your own followers (unless the followers have specifically requested to see your posts, which is not typical for any business page). Putting a little money into it will make certain everyone sees your holiday advice and greeting.
As part of this social media campaign, you can incorporate some type of a free giveaway. It can be something as simple as a gift card to a popular local restaurant or to a local mall that people will do their Christmas shopping at. Ask people to comment on or like the free advice post you sent out and their name will be entered into the drawing. Getting engagement on your content improves its organic distribution reach, as Facebook (and other platforms) reward the content that people appear to like.