Advertising can be frustrating and time consuming in this day and age, especially for the healthcare industry. Healthcare professionals often have a disadvantage compared to other advertisers because of what they can and cannot legally say in a marketing campaign.
People searching for a healthcare provider want (and need) just facts. However, even with these limitations, it doesn’t mean that healthcare campaigns can’t be successful.
Here are two tips on how to build a successful healthcare advertising campaign:
1. Compile a Mailing List
Compile a mailing list of all your patients. It’s one of the cheapest things you can do, but it’s also one of the most overlooked.
While some people believe that sending out email marketing is “spammy,” the results from such campaigns repeatedly prove otherwise. For starters, your patients already freely give you their email addresses. And since you already have a relationship with them, sending an email shouldn’t be seen as intrusive.
Medical practices can utilize email marketing campaigns to:
- Introduce new staff
- Remind patients about upcoming appointments
- Share important news
- Send health tips
- Give holiday and/or birthday messages
2. Blog for Your Target Audience
What’s the point in publishing blogs on your website that your patients won’t actually read? If you’re not going to have members of your staff write blogs for your practice, it can get quite expensive to ensure that high quality content is continually uploaded to your website.
To best achieve this, your two best options are to:
- Do your homework. Research what your target audience is looking for on search engines, your website, and various social networking sites.
- Utilize your own experience to compile a list of your office’s most frequently encountered questions and use them.
Upon completion of these tasks, turn all these questions into titles for blog posts or articles.
For more ideas on how to improve your medical website’s online visibility, contact SEO Medical today.