A new trend in the healthcare industry is patients who are striving to take more control over their healthcare. This means that it is increasingly more important to be transparent when it comes to how your healthcare practice operates.
Transparency within medical practices
Aside from drug and supplement companies being transparent about the content of their products, medical practices should be transparent as well. Three ways medical practices can be transparent with their patients include the following:
- A well-developed social media presence—Start by deciding the platform(s) that will help your practice reach potential clients and strengthen relationships with those you currently treat. Update your followers frequently and interact with them properly. Ensure that your patients’ privacy is always safe and follow HIPPA laws.
- Write a blog—Make sure the articles you publish are relevant to your practice and your specialty. Make sure that your practice is the main source for news, questions and updates about your specialty.
- An up-to-date, responsive, well-designed website—People who want to become your patient need to be able to find your practice. To do this, you need a website that that is informative and allows your potential patients to learn who you are and what your practice can do for them.
Transparency in medical products
Take multivitamin companies who specialize in personalized medicine, for example. The number of people that are taking traditional multivitamins is decreasing and more people are opting for supplements that target specific needs and/or goals. With this trending upward, these same people are more frequently demanding to know exactly what is in the products they’re taking.
Consumers are demanding higher standards from the health brands they buy. These consumers are demanding information about the ingredients in the supplements they buy to ensure that all the ingredients fit the lifestyle they’re striving to stick to—before they commit to purchasing a product.
Likewise, consumers are also demanding their products are ‘all-natural’ and ‘GMO-free.’ Brands practicing transparency and detailing all their ingredients only works to help consumers ensure they’re getting exactly what they want out of the products they buy.
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