Urgent Care is a growing business as more and more people rely on its convenience for “everyday” problems like cold or flu.
Growing business also means growing competition.
And for care centers, that makes the specifics of good urgent care online marketing more important than ever.
The pillars of urgent care online marketing
1. Local search
Every business has its own dynamic when it comes to search engines.
For urgent care centers, that dynamic is raw speed.
Anyone looking for these services is in a hurry.
The willingness to dig into the search results, do research and find the best possible option doesn’t always exist with this particular client base.
That makes placement in Google’s Local 3-Pack crucial for an urgent care center.
If a searcher types in “urgent care center near me,” Google’s top three listings will be showcased in a way that stands out from the rest. Your facility needs to be there.
2. SEO and reviews
Good SEO begins with ensuring your website follows all best practices.
This includes everything from clean coding to proper meta-titles and descriptions for each page, to a user-friendly layout.
Google’s local search results are also driven by good user reviews, so if you diplomatically ask patients for reviews when they leave the office, you’ll get an SEO boost.
Also, make sure your information is accurate.
If you’ve recently relocated, update the location.
Be certain your hours of operation are accurately listed.
Get listed in an as many local directories as you can.
This work can be very tedious, but it’s essential to good local SEO.
4. Mobile friendly
Finally, make sure your website is mobile-friendly.
This is basic for all industries today, but even more so in cases like these, where users are going to be in a hurry and much more likely to just grab their phone and start searching.
Local SEO is fiercely competitive and essential to good urgent care online marketing.
Good professional guidance will help your center win the battle.