Healthcare marketing on LinkedIn can be a vital part of advertising your medical services, particularly for those in the industry who are in the business-to-business (B2B) sphere. Here are some tips for you to make the best use of this valuable social media platform.
There are a number of industry-specific groups on LinkedIn and you should have no problem finding one for your unique sector of the healthcare world. This is a great way to get started for the following perks:
- It’s free
- You can immediately network with other professionals in your field
- You can start asking questions, not just about your industry, but how they are making the most of LinkedIn
When you join a group, it’s important to participate. LinkedIn groups frown heavily on anyone who walks in and immediately moves into sales-mode. They are designed to allow people to forge connections and share information. If you go in and start selling, you might get kicked out. In the same vein, if you go in, but don’t participate, you won’t gain anything from the group.
We aren’t saying you have to spend a lot of time on the group, but at least toss out some questions or insights that you think might be helpful.
LinkedIn has a feature that allows you to write blog content hosted directly by the social platform. Taking advantage of this feature will bring you the following advantages:
- Instant credibility with the LinkedIn audience. You’ll be able to grow your network and increase the following of your company page in one fell swoop.
- An SEO boost. Another “audience” that will be impressed by this is the search engine algorithms. Presumably a link to your regular website will be included in the content. This is a valuable backlink that will increase the overall credibility of your website in the organic search results.
- Content for your main website blog. Please note that we don’t want you to simply post the exact same post on your blog. You could be penalized by search engines for duplicate content. But you can put up the first paragraph of your blog with a “read more” link taking people to the LinkedIn post.
LinkedIn has targeted audience information in the same way Facebook does for its users. If you know that most of your customers have a certain job description, you can target that on LinkedIn. You can reach people in a specific industry or sector of an industry. You can even target based on seniority.
What should you advertise? It can be anything from the aforementioned blog post to a simple update that you wrote on the company page. Buying the sponsored update will also ensure that more of the people who are already in your connections will see it in their news feeds.