Given our internet-driven society, there’s no denying the importance of a website. This is true both for businesses that sell services like a medical practice, and for storefronts that sell healthcare supplies and medical devices.
The healthcare industry, marketing, and technology are all constantly changing, which means that your website must evolve along with them.
Enhance Visual Design
We’re a visually stimulated culture, so incorporating images and cool graphics into your practice’s website is vital. For a better reception, you should avoid using stock photos when possible. These can often make your website appear generic. You’d be better off taking your own photos of your practice and your physicians.
If you do need use stock photos, subscribe to service that uses high quality images and consider customizing them. Only use free photos from Google or Flickr if you know they’re labeled for use.
Adding high quality content is the most effective way to make your practice’s website user friendly. That said, your content should contain information your patients want and will actually read. Consider adding blog post about topics relevant to your practice, news on current medical advancements, or other information about the medical industry.
Regardless of the content, you should update frequently so that your content is always fresh for search engines, which will improve your practice’s ranking.
Incorporate Mobile-First Practices
Due to the increasing number of patients who use their smartphones or tablets to search for medical advice (and physicians), making sure your website is responsive and mobile-friendly has never been more important.
When redesigning your practice’s website, it’s helpful to utilize a theme (fonts and layouts) that will be easily readable on a mobile device. Additionally, make sure you do a trial run before making the website live. (Bonus tip: Most users enjoy a click-to-call option.)
Need help bringing your website up to par? Contact our medical SEO consultants to learn how we can help get your site better traffic, rankings, and results.