Maintaining a vibrant online presence is crucial for a doctor or medical practice in today’s digital world. In this space, we talk about everything from creating valuable content to using social media. But old-school doctors can take heart in one thing that’s not likely to change: it’s still important to be careful about giving medical advice online. A study by the Journal of ... More
How Apps & AI Improve Communications In Health Care
If your hospital website is up and running and meeting all best practices —having correct information for search engines, being mobile-friendly and with content that positions your facility as an authority source for the local community of medical topics of interest—then it’s time to look to the next frontier. You can use both apps and artificial intelligence to improve ... More
Three Basic Tips Can Improve Your Hospital Website Design
The medical industry, as much as any other, fails to implement the very basics of good hospital website design. If you work in health care marketing that’s good news for you—it means there’s considerable advantage to be gained from executing the fundamentals of online medical marketing, like these three simple steps. Be mobile-friendly It’s astonishing this still has to be ... More
Hospital Marketing Tips: Create Valuable Content
The health care industry is competitive and marketing can be a challenge, with potential customers not actually wanting to come and see you. There are a lot of useful hospital marketing tips to help you, but one stands out above all else—be an authority source in your community. If your medical facility is the first one that comes to mind when people in the community think of ... More
Directories Are Important Component Of Marketing For Doctors
If you’re entrusted with marketing for doctors, you know your challenges. Budgets are often limited and your work doesn’t always seem like the highest priority. But there’s one thing you need to do and that’s get the medical practice listed in all major directories. The key directories are Bing, Yelp, Yahoo and other brand names. Then there’s the niche listings that might not ... More