Email marketing is the “old reliable” of digital marketing tactics. Pay-per-click advertising and its accompany remarketing programs are terrific. So is social media advertising and the use of video. But even with our inboxes flooded, the tried and true approach of getting an email address and using it still produces results. If you do email marketing for doctors, there are a ... More
How To Plan A Website Structure For Both People & Search Engines
“Every battle is won or lost before it’s ever fought.” At least that’s what Sun Tzu, an ancient Chinese general, once said. Since Tzu lived around 545 B.C., we can safely assume he wasn’t talking about the essential keys to building a good online presence. But the importance the general placed on preparation before the battle is no less essential in getting ready to enter the ... More
5 Medical Website Design Ideas To Maximize Your Online Presence
Having a good website is a necessity in today’s digital age and especially so for medical practices, with potential prospects often searching with a sense of urgency and the need to make an immediate decision. With that in mind, here are 5 medical website design ideas you need to follow. #1: Less is more. Actors and actresses say the hardest thing to do in their profession can ... More
Expert Tips for High Value Health Care Content
Health care copywriting is challenging. Unlike most fields, what you can put on the web faces regulatory and legal guidelines, to say nothing of what it means for your office’s professional reputation. The challenges make it all the more important to get it right and the rewards—increased online traffic and ultimately more patients—are worth it. Here are some tips for health ... More
3 Search Engine Optimization (SEO) Best Practices for Doctors
The traditional method for a medical practice to get new patients is word-of-mouth. That’s still very important, but in today’s digital world, a good online presence is a must. Here are 3 medical search engine optimization (SEO) tips for doctors to improve their websites. Tip #1. Monitor site speed. Studies show that 44 percent of people who search for a medical facility on ... More