We’re slowly starting to enter the post-COVID-19 era both in the U.S. and global economies, and a big part of that will be sorting out what “normal” will look like going forward. And that’s not necessarily a bad thing. There are a number of innovations that businesses of all kinds had to experiment with out of necessity. One example is doing more medical office visits over the ... More
How to Do Digital Healthcare Marketing During a Pandemic
The coronavirus has turned the entire world upside down and perhaps no profession has felt that more keenly than medical. Facilities have had to completely refocus for an onslaught of COVID-19 cases. In places like New York and New Jersey, that’s come to fruition. In other cases, it hasn’t and medical offices are waiting for the next shoe to drop. It can seem like public ... More
How to Manage Healthcare Social Media Accounts During COVID-19
The stay-at-home orders that state governments have issued in response to the coronavirus have more people spending time on their social media accounts. Any time a large audience is in one place, marketers have to ask themselves what the best approach is. This is especially true at a sensitive time like this one, particularly if you’re in the medical field. Here are some ... More
What Doctors Should Do to Make Their Websites Mobile-Friendly
The need to make websites mobile has become a basic tenet of digital marketing. It’s also recognized that the healthcare industry has a particular need to excel in this area, given how often someone seeking medical services is doing so on their phone and looking for immediate help. Not every office has a digital expert on staff, so when asked, “How do I make my website ... More
Healthcare Analytics Data Can Make Your Website Better
As medical technology and the ability to integrate its findings advances, the smart use of data becomes increasingly paramount. The field of healthcare analytics is transforming the way medicine is practiced and it should also impact the way you market your practice online. Healthcare analytics is generally understood to be the practice of using data analysis at all levels of ... More