Like any other business, the success of medical practices (especially private ones) relies on its patients and their positive outcomes. In a perfect world, doctors would advertise in whichever way would reach the greatest volume of potential patients. However, the most common medium for marketing is via print ads or TV commercial, but the problem with these is that they can ... More
Using Twitter to Grow Marketing for Dentists
It’s amazing to see the marketing changes over the course of the last decade. One of the biggest changes is in the realm of social media. Ten years ago, most businesses, medical practices included, wouldn’t consider budgeting a huge chunk of their operating expenses on something that is free to use. However, today, physicians are increasingly turning to social media to market ... More
The Importance of Transparency Within the Medical Industry
A new trend in the healthcare industry is patients who are striving to take more control over their healthcare. This means that it is increasingly more important to be transparent when it comes to how your healthcare practice operates. Transparency within medical practices Aside from drug and supplement companies being transparent about the content of their products, medical ... More
3 Questions to Ask Before Hiring a Healthcare Marketing Agency
As the Chief Medical Officer (CMO), part of your job entails ensuring that you identify an Agency of Record (AOR) for the system-level work for your medical practice, as well as making sure that you assign members of your healthcare marketing agency to it. During the process to find the healthcare marketing agency that best fits your healthcare practice, it helps to ask the ... More
Why Mobile Design Shouldn’t be an Afterthought for Medical Practices
In the past, website design was often an afterthought. As this school of thought changed, so did the scope of how websites in general looked. The trend turned to pages that were wide with huge visuals. This meant that monitors had to evolve from the small boxy monitors we used to have to the wider monitors we have today. When users began to use their smartphones and tablets ... More