The traditional method for a medical practice to get new patients is word-of-mouth. That’s still very important, but in today’s digital world, a good online presence is a must. Here are 3 medical search engine optimization (SEO) tips for doctors to improve their websites. Tip #1. Monitor site speed. Studies show that 44 percent of people who search for a medical facility on ... More
Win The Health Care PPC Battle With An Optimized Landing Page
Pay-per-click (PPC) advertising is competitive and expensive for everyone, but particularly for the medical profession. The traffic on important keywords is high and the race to get ad space is intense. There are restrictions on your medical ad content that other industries don’t face. That makes what happens on your website all the more important to maximizing your health care ... More
Social Media Trends & How Medical Marketers Should Respond
The nature of social media continues to develop and evolve. It’s imperative that medical professionals be aware of the social media trends and keep their own practices and marketing on track with best practices. Nowhere is this more important than in using—or improving your use of—messaging apps. This includes everything from Facebook Messenger to WhatsApp. The messaging app ... More
3 Tips for Online Health Care Reputation Management
No doctor needs a consultant to tell them that their health care reputation management is important. But doctors often do need a consultant to help them execute a concrete plan for developing a good online reputation and maintaining it in the face of the inevitable negative reviews. Here are 3 important tips for managing your health care reputation online. Tip #1: Above all, ... More
What To Say (And What Not To) When Giving Medical Advice Online
Maintaining a vibrant online presence is crucial for a doctor or medical practice in today’s digital world. In this space, we talk about everything from creating valuable content to using social media. But old-school doctors can take heart in one thing that’s not likely to change: it’s still important to be careful about giving medical advice online. A study by the Journal of ... More