If done correctly, medical marketing on YouTube can be a great way to promote your office or clinic. But what does “done correctly” actually mean? Sure, you’ll make sure your videos have a good aesthetic quality. What about the content? What will make people come to your channel when there are so many choices out there? There are approximately 500 hours’ worth of video ... More
Voice Search for Doctors: Where It’s At & What To Do
Voice search is a growing trend that digital marketers must account for with their online strategies. Studies have shown that one-third of the population now uses voice search on a regular basis. It’s estimated that nearly 20 million people do so specifically for healthcare. Given the ease of voice search, it’s likely those numbers will only increase in the years to ... More
Healthcare Marketing Questions to Ask in the Digital Space
There are basic healthcare marketing questions that everyone who works on promoting medical facilities need to be asking. For our purposes, we’ll restrict the conversation to those marketing questions that specifically deal with the digital sphere. What type of website traffic actually matters? Those who run marketing departments will talk to and may even contract with any ... More
What Is Social Health & How Does It Impact Medical Marketing?
The phrase “social health” is the new buzzword in the healthcare marketing industry. But what is social health? If you run a search on the term, you’ll find topics that pertain directly to medical issues stemming from socialization problems, but in the marketing sense, it means something quite different. Put simply, social health is the way consumers of healthcare services ... More
4 Important Local Healthcare Marketing Strategies
Those that are new to digital marketing can find it overwhelming, especially in an arena like medical care where you are likely to be targeting a local segment of the population. After all, who cares how many hits you can get on an article from a thousand miles away when the person you want to reach is 2 blocks down the street? There are ways to make sure your digital efforts ... More