You understand the importance of medical marketing, but you’re also dealing with limitations—not just financial, but the time constraints of your staff. Any endeavor you undertake has to…well, it has to work. The Google My Business directory listing, as prestigious as it may be, is no different. So that brings up the question—how do you measure the success of Google My Business ... More
How Being Helpful is the Best Holiday Marketing Tip for Doctors
It’s that time of year when businesses of all kinds are gearing up special marketing campaigns for Christmas and the holidays. As the marketer for a medical office you might feel somewhat limited—after all, it might be awkward to offer a special deal on cold and flu treatments. But there are constructive holiday marketing tips for doctors that can keep your office atop the mind ... More
3 Best Online Directories for Doctors to Be Listed In
Directory listings are an important part of the digital marketing strategy for any business. We’re not just talking about the big ones, like Google My Business, Yelp and others. Finding industry-specific directories is an important secondary component of this outreach. Good backlinks make your website credible in the eyes of a search engine. That has ripple effects for your ... More
How Marketing Impacts Healthcare: Finding the Best Way Forward
The Journal of Medicine & Life, a publication of the prestigious National Center for Biotechnology Information, recently published a paper that examined how marketing impacts healthcare. The content of the study is geared for academia, but its insights have to be considered by anyone who handles digital marketing for a doctor’s office or healthcare facility. The basics of ... More
The Most Common Telehealth Malpractice Issues Post
COVID-19
The role of telehealth in medicine was on the upswing coming into 2020, with close to 90 percent of healthcare organizations involved. The coronavirus accelerated the trend: with COVID-19, some patients feel safer using telehealth. For snowbird retirees, it’s a way to keep seeing their regular doctor while at home. For people in rural areas, it’s a way to get more choices in ... More