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5 Medical Website Design Ideas To Maximize Your Online Presence

Having a good website is a necessity in today’s digital age and especially so for medical practices, with potential prospects often searching with a sense of urgency and the need to make an immediate decision. With that in mind, here are 5 medical website design ideas you need to follow. #1: Less is more. Actors and actresses say the hardest thing to do in their profession can ... More

Expert Tips for High Value Health Care Content

Health care copywriting is challenging. Unlike most fields, what you can put on the web faces regulatory and legal guidelines, to say nothing of what it means for your office’s professional reputation. The challenges make it all the more important to get it right and the rewards—increased online traffic and ultimately more patients—are worth it. Here are some tips for health ... More

3 Search Engine Optimization (SEO) Best Practices for Doctors

The traditional method for a medical practice to get new patients is word-of-mouth. That’s still very important, but in today’s digital world, a good online presence is a must. Here are 3 medical search engine optimization (SEO) tips for doctors to improve their websites. Tip #1. Monitor site speed. Studies show that 44 percent of people who search for a medical facility on ... More

Win The Health Care PPC Battle With An Optimized Landing Page

Pay-per-click (PPC) advertising is competitive and expensive for everyone, but particularly for the medical profession. The traffic on important keywords is high and the race to get ad space is intense. There are restrictions on your medical ad content that other industries don’t face. That makes what happens on your website all the more important to maximizing your health care ... More