The marketplace for women’s healthcare providers is growing more competitive. For those that run marketing for OB/GYN practitioners, that calls for stepping up your game. A pay-per-click (PPC) campaign might be just what your office needs to keep thriving. Let’s look at some basic digital marketing tips for OB/GYNs that must be applied to any good PPC campaign. Before you ... More
A Doctor’s Best Practices for Responding to Negative Reviews
The online world has a lot of advantages for marketing small businesses like a doctor’s office. But there are downsides. One of them is negative reviews that show up in prominent directories like Yelp. Learning how to respond to negative reviews will have to be a critical part of your practice’s digital strategy. Every business gets bad reviews, but that doesn’t mean you can ... More
Cost-Effective Marketing Strategies for a Small Medical Practice
When you handle marketing for a smaller physician’s office, there’s no room for wasted spending. You have to get the most out of a limited budget. Here are the steps to take to ensure you’re following best online practices with your marketing strategies for a small medical practice. Check your website Your website needs to be seaworthy before you launch a major marketing ... More
6 Common Elements that Define Medical Digital Marketing
Digital marketing is growing every year in importance. The medical field alone is projected to spend $118 billion on their digital presence. Medical digital marketing is a wide-ranging arena, with different implications for a surgical practice than for a wellness center or day spa. But there are 6 common elements that any successful campaign will have. 1. Website design There’s ... More
Building Doctor-Patient Relationship Trust Online: How To Do It
Building trust is a necessary component of any doctor-patient relationship yet studies indicate that it’s becoming harder, rather than easier, to build. A survey from the New England Journal of Medicine revealed that nearly one-third of Americans don’t think doctors are trustworthy. Doctor-patient relationship trust takes time to build. With the combination of a more digital ... More