Facebook has quickly become a leader amongst advertising methods. One problem, however, is that even experienced digital marketers are struggling to create conversions out of Facebook traffic. This problem occurs both for retail locations and for public services, like medical practices. Let’s run a scenario. A therapist office runs a digital marketing campaign. They ... More
How to Develop Your Medical Practice’s Brand Awareness
Currently, the healthcare services market is experiencing change on two fronts: expansion proportionate to the nation’s growing aging population and an increase in medical practices (including hospitals, urgent care centers, private practices and walk-in clinics). These increases show that, as a majority, people are paying more attention to their health and are looking for ... More
Tips for Improving Your Chiropractic Website’s Digital Marketing Strategy
Regardless of the type of business you run, marketing is an essential component—without successful marketing campaigns, potential clients or patients will not be able to locate your business. In the modern digital age, you need a secure position in the competitive market. Just like a retail store, service industries (like medical practices) need strong digital marketing ... More
Did Your Medical Practice Notice Google’s Latest Update? (Here’s Why You Should Have)
In August 2018, Google rolled out their latest algorithm update—a core update. By November, survey data was rolling in to indicate which sites and niches felt the biggest impact. Before we get into the medical impacts from the core update, let’s look at what a core update is. Wait, what is a core update? In layperson terms, core updates are updates that are made to the ... More
Cost-Cutting Medical Practice Marketing Tips
Like any other business, the success of medical practices (especially private ones) relies on its patients and their positive outcomes. In a perfect world, doctors would advertise in whichever way would reach the greatest volume of potential patients. However, the most common medium for marketing is via print ads or TV commercial, but the problem with these is that they can ... More