If you’re entrusted with marketing for doctors, you know your challenges. Budgets are often limited and your work doesn’t always seem like the highest priority. But there’s one thing you need to do and that’s get the medical practice listed in all major directories. The key directories are Bing, Yelp, Yahoo and other brand names. Then there’s the niche listings that might not ... More
Doctors Should Ask Their Medical SEO Consultant This One Question
Let’s say you’re a doctor or you run the office for one, and it’s time to work on improving the return you’re getting from the practice’s website. A medical SEO consultant comes in to pitch you their digital marketing services. Instead of just passively listening, there are several issues where you can dig a little deeper for their thoughts. And they really all boil down to ... More
How to Improve Your Urgent Care Online Marketing
Urgent Care is a growing business as more and more people rely on its convenience for “everyday” problems like cold or flu. Growing business also means growing competition. And for care centers, that makes the specifics of good urgent care online marketing more important than ever. The pillars of urgent care online marketing 1. Local search Every business has its own dynamic ... More
Top Search Engine Optimization (SEO) Trends to Watch in 2019
Staying ahead of the constant SEO changes is part of the game when it comes to the business world. The same can be said of those in the medical profession. As we are solidly into 2019, let’s take a look at the SEO trends that experts suggest will make the most impact this year. Trend #1: Mobile-first indexing For 2018, over half of the online traffic worldwide (52.2%) came ... More
Is Search Engine Optimization (SEO) Really That Important for Medical Digital Marketing?
The short answer: YES Whether you own a clothing store or are running a medical practice, having an active online presence is an important factor to a successful business plan. Medical professionals can no longer simply place an advertisement in a newspaper highlighting their area of expertise. The digital age has made it a requirement to have an active online presence where ... More