As medical technology and the ability to integrate its findings advances, the smart use of data becomes increasingly paramount. The field of healthcare analytics is transforming the way medicine is practiced and it should also impact the way you market your practice online. Healthcare analytics is generally understood to be the practice of using data analysis at all levels of ... More
How to Use Google Analytics: Tips for Doctors & Healthcare Pros
Your medical office has had the new website up and running for a year, maybe a few. You’ve heard some good things from patients and that’s gratifying. But you can’t get past the gnawing question—is the site really getting significant traffic? And does that traffic matter to who walks in your door? The good news is there are answers at your fingertips. Google Analytics provides ... More
Digital Marketing for Tips for Doctors on a Budget
Every business is looking for an edge in the world of digital marketing and the medical industry is no different. If your website is instrumental in turning just a few people into lifetime patients, it will have more than justified the investment. That’s what makes digital marketing for doctors so valuable and getting the right advice so paramount. But the right advice for one ... More
How to Run HIPAA Compliant Marketing on Social Media
Running marketing for a medical facility is exceptionally challenging right now. The imperative is for organizations to be on social media and increase their digital footprint. A good social media presence requires a high level of transparency and personalization; yet at the same time, privacy requirements are as strong as ever. The Health Insurance Portability & ... More
Beginner’s Guide on How to Use Google Search Console for Medical Marketing
What if you could see yourself the way the world saw you? That’s what Google Search Console offers. Well maybe not you and maybe not the entire world, but for healthcare digital marketers, it provides something even more valuable—the ability to see your website the way Google’s search engine crawlers do. It’s a terrific tool for improving your website performance. The benefits ... More