Urgent Care is a growing business as more and more people rely on its convenience for “everyday” problems like cold or flu. Growing business also means growing competition. And for care centers, that makes the specifics of good urgent care online marketing more important than ever. The pillars of urgent care online marketing 1. Local search Every business has its own dynamic ... More
Top Search Engine Optimization (SEO) Trends to Watch in 2019
Staying ahead of the constant SEO changes is part of the game when it comes to the business world. The same can be said of those in the medical profession. As we are solidly into 2019, let’s take a look at the SEO trends that experts suggest will make the most impact this year. Trend #1: Mobile-first indexing For 2018, over half of the online traffic worldwide (52.2%) came ... More
Is Search Engine Optimization (SEO) Really That Important for Medical Digital Marketing?
The short answer: YES Whether you own a clothing store or are running a medical practice, having an active online presence is an important factor to a successful business plan. Medical professionals can no longer simply place an advertisement in a newspaper highlighting their area of expertise. The digital age has made it a requirement to have an active online presence where ... More
Grow Your Practice Online: How Doctors Can Use Social Media
How doctors can use social media to grow their practice is a topic of increasing interest among medical professionals. Skepticism toward this venue is common, but as increasing numbers of people get their information through sites like Facebook, Twitter, Instagram and more, it’s become apparent that this is not a marketing area to be neglected. How to measure social media ... More
Finding the Right Approach to Medical Website Content
This past summer, a blog post here on SEO Medical explored eight most common reasons why a medical website fails to get the kind of online traffic the partners are hoping for. Six of the reasons are tech-related but for this post, we’ll focus on the two that deal with medical website content. A popular catchphrase among SEO professionals is to call on businesses to create ... More