Regardless of whether your medical practice has participated in medical marketing in the past or if you’re new to the game, a lot goes into building a successful marketing campaign. But sometimes, even more important than knowing what to do is knowing what NOT to do. For your SEO marketing campaign to succeed, avoid these common mistakes: Mistake #1. Forgetting to advertise ... More
3 Tips on How to Get Your Medical Practice to Rank on Google
If one of your medical practice’s marketing goals is to run a successful content marketing strategy, then you’ll need to ensure you are uploading blog posts regularly. Follow these three tips to ensure your content ranks on Google. Tip #1: Examine your blog anatomy Blogging is proven to help businesses be profitable. There’s no reason why it couldn’t work for medical ... More
3 Ways to Utilize Google AdWords for Your Practice
You may think of Google AdWords as a service geared toward businesses who sell products. However, there are several applications that can be useful for those in the service industry, including medical practices, doctor’s offices, hospitals, and healthcare providers. Below are three ways to utilize Google AdWords for medical businesses that you may have never ... More
Tips for Building a Successful Advertising Campaign for Your Medical Practice
Advertising can be frustrating and time consuming in this day and age, especially for the healthcare industry. Healthcare professionals often have a disadvantage compared to other advertisers because of what they can and cannot legally say in a marketing campaign. People searching for a healthcare provider want (and need) just facts. However, even with these limitations, it ... More
How to Improve Your Health Care Website in 2018
Given our internet-driven society, there’s no denying the importance of a website. This is true both for businesses that sell services like a medical practice, and for storefronts that sell healthcare supplies and medical devices. The healthcare industry, marketing, and technology are all constantly changing, which means that your website must evolve along with ... More