What’s the appropriate size of your medical marketing budget? If you spend too little…well, you won’t have any patients. If you spend too much, you might not be able to handle the influx of new patients. Getting to the right number involves some serious evaluation of company goals, your particular area of medicine and good math. A lot of percentages can be tossed around ... More
How Facebook Live Can Help Doctors Find Prospects on Social Media
There's a tremendous marketing opportunity for the use of Facebook. Even though the platform’s reach is global, the precision demographic information collected makes it the best venue for targeted advertising. And the means of communication offers a terrific way to make a personal impression on potential patients. That’s why Facebook Live is a nice feature to help doctors and ... More
What Should I Write About on My Medical Blog? Try These Ideas
Finding the time to produce content for your medical office website can be challenging. Even when you do carve out some time, thinking of potential topics to discuss can be a major cause of writer’s block. How many times do you think about that blog post you know you should write and think: What should I write about on my blog? We’ll give you some tips to loosen up the creative ... More
Will COVID-19 Continue to Define Healthcare Marketing Trends in 2021?
Remember all those well-thought-out medical marketing plans that we all had in the early days of 2020? All were upended by the coronavirus pandemic. It was a reminder that best-laid plans can sometimes be rendered meaningless by events. But as former U.S. President Dwight D. Eisenhower once said, “Plans are worthless, but planning is essential.” So with that in mind, we’ll say ... More
4 Strategies to Help Doctors Build Patient Trust Online
If you’re in the medical profession, you instinctively understand that patient-doctor trust is important. Studies back that up, with data showing that higher levels of trust lead to better medical outcomes. The patient-doctor relationship has been continuing to evolve in the 21st century with the rise of the Internet and online medical marketing. What happens online is now a ... More