Digital marketing is growing every year in importance. The medical field alone is projected to spend $118 billion on their digital presence. Medical digital marketing is a wide-ranging arena, with different implications for a surgical practice than for a wellness center or day spa. But there are 6 common elements that any successful campaign will have. 1. Website design There’s ... More
Healthcare Hashtags: What They Are & How to Make Use of Them
Social media can seem like the Wild West of digital marketing and in a lot of ways that’s true. But venues like Twitter, Instagram and others can also be valuable ways of connecting with your patients, potential future patients and even fellow industry professionals. The challenge is how to do that in an efficient block of time while retaining your sanity in the process. ... More
How to Move Forward with Your Healthcare Marketing Strategy Post-COVID-19
There are signs of hope on the coronavirus landscape. More and more states are opening up and that means doctors can slowly get back to something resembling a normal practice. But what will “normal” mean in these new times? What does it mean for those who have to set budgets and make decisions for post-COVID-19 healthcare marketing? If you haven’t already communicated general ... More
How to Use Google Analytics: Tips for Doctors & Healthcare Pros
Your medical office has had the new website up and running for a year, maybe a few. You’ve heard some good things from patients and that’s gratifying. But you can’t get past the gnawing question—is the site really getting significant traffic? And does that traffic matter to who walks in your door? The good news is there are answers at your fingertips. Google Analytics provides ... More
Win The Health Care PPC Battle With An Optimized Landing Page
Pay-per-click (PPC) advertising is competitive and expensive for everyone, but particularly for the medical profession. The traffic on important keywords is high and the race to get ad space is intense. There are restrictions on your medical ad content that other industries don’t face. That makes what happens on your website all the more important to maximizing your health care ... More