Your life is busy as a doctor. Your practice is doing well, there are continuing education requirements to keep up on—to say nothing of having a life with your family in what seems to be a precious few moments. So when a digital marketer comes to you and tells you to write more for your website, it’s understandable you might want to be dismissive. “Do I need a blog?” you ask, ... More
Expert Tips for High Value Health Care Content
Health care copywriting is challenging. Unlike most fields, what you can put on the web faces regulatory and legal guidelines, to say nothing of what it means for your office’s professional reputation. The challenges make it all the more important to get it right and the rewards—increased online traffic and ultimately more patients—are worth it. Here are some tips for health ... More
Finding the Right Approach to Medical Website Content
This past summer, a blog post here on SEO Medical explored eight most common reasons why a medical website fails to get the kind of online traffic the partners are hoping for. Six of the reasons are tech-related but for this post, we’ll focus on the two that deal with medical website content. A popular catchphrase among SEO professionals is to call on businesses to create ... More
3 Questions to Ask Before Hiring a Healthcare Marketing Agency
As the Chief Medical Officer (CMO), part of your job entails ensuring that you identify an Agency of Record (AOR) for the system-level work for your medical practice, as well as making sure that you assign members of your healthcare marketing agency to it. During the process to find the healthcare marketing agency that best fits your healthcare practice, it helps to ask the ... More
3 SEO Medical Strategies Uncovering the Best Keywords
Search engine optimization best practices — and keyword optimization, in particular — can be just as important for medical practices and hospitals as it is for a technology firm. To ensure that your practice is making the most of the right keywords, consider the following three strategies. 1. Use Google AdWords There are plenty of tools available that can help your medical ... More