COVID-19 healthcare marketing has presented significant challenges to decision-makers. Budgets are being cut. Priorities have to be shifted. Offices around the world have had a few months to start making changes and that means studies can now be done that give us some sense of where healthcare marketing is going for the rest of 2020. An extensive survey of healthcare marketing ... More
After the Storm: Telemedicine Future in the Wake of COVID-19
We’re slowly starting to enter the post-COVID-19 era both in the U.S. and global economies, and a big part of that will be sorting out what “normal” will look like going forward. And that’s not necessarily a bad thing. There are a number of innovations that businesses of all kinds had to experiment with out of necessity. One example is doing more medical office visits over the ... More
How to Do Digital Healthcare Marketing During a Pandemic
The coronavirus has turned the entire world upside down and perhaps no profession has felt that more keenly than medical. Facilities have had to completely refocus for an onslaught of COVID-19 cases. In places like New York and New Jersey, that’s come to fruition. In other cases, it hasn’t and medical offices are waiting for the next shoe to drop. It can seem like public ... More
How to Manage Healthcare Social Media Accounts During COVID-19
The stay-at-home orders that state governments have issued in response to the coronavirus have more people spending time on their social media accounts. Any time a large audience is in one place, marketers have to ask themselves what the best approach is. This is especially true at a sensitive time like this one, particularly if you’re in the medical field. Here are some ... More