If you’re in the medical profession, you instinctively understand that patient-doctor trust is important. Studies back that up, with data showing that higher levels of trust lead to better medical outcomes. The patient-doctor relationship has been continuing to evolve in the 21st century with the rise of the Internet and online medical marketing. What happens online is now a ... More
Why Live Chat for Doctors Can Work for Your Office
People communicate differently today than in years past and that has impacted customer service. A younger generation avoids talking on the phone and prefers to communicate virtually. People of all ages have come to like the speed and convenience that technology has given us. All of which means your office’s customer service has to adapt. Live chat for doctors is a way to meet a ... More
How Apps & AI Improve Communications In Health Care
If your hospital website is up and running and meeting all best practices —having correct information for search engines, being mobile-friendly and with content that positions your facility as an authority source for the local community of medical topics of interest—then it’s time to look to the next frontier. You can use both apps and artificial intelligence to improve ... More
Top Search Engine Optimization (SEO) Trends to Watch in 2019
Staying ahead of the constant SEO changes is part of the game when it comes to the business world. The same can be said of those in the medical profession. As we are solidly into 2019, let’s take a look at the SEO trends that experts suggest will make the most impact this year. Trend #1: Mobile-first indexing For 2018, over half of the online traffic worldwide (52.2%) came ... More
The Importance of Transparency Within the Medical Industry
A new trend in the healthcare industry is patients who are striving to take more control over their healthcare. This means that it is increasingly more important to be transparent when it comes to how your healthcare practice operates. Transparency within medical practices Aside from drug and supplement companies being transparent about the content of their products, medical ... More