Voice search is a growing trend that digital marketers must account for with their online strategies. Studies have shown that one-third of the population now uses voice search on a regular basis. It’s estimated that nearly 20 million people do so specifically for healthcare. Given the ease of voice search, it’s likely those numbers will only increase in the years to ... More
4 Important Local Healthcare Marketing Strategies
Those that are new to digital marketing can find it overwhelming, especially in an arena like medical care where you are likely to be targeting a local segment of the population. After all, who cares how many hits you can get on an article from a thousand miles away when the person you want to reach is 2 blocks down the street? There are ways to make sure your digital efforts ... More
How to Measure the Success of Google My Business for Doctors
You understand the importance of medical marketing, but you’re also dealing with limitations—not just financial, but the time constraints of your staff. Any endeavor you undertake has to…well, it has to work. The Google My Business directory listing, as prestigious as it may be, is no different. So that brings up the question—how do you measure the success of Google My Business ... More
Digital Marketing for Tips for Doctors on a Budget
Every business is looking for an edge in the world of digital marketing and the medical industry is no different. If your website is instrumental in turning just a few people into lifetime patients, it will have more than justified the investment. That’s what makes digital marketing for doctors so valuable and getting the right advice so paramount. But the right advice for one ... More
Beginner’s Guide on How to Use Google Search Console for Medical Marketing
What if you could see yourself the way the world saw you? That’s what Google Search Console offers. Well maybe not you and maybe not the entire world, but for healthcare digital marketers, it provides something even more valuable—the ability to see your website the way Google’s search engine crawlers do. It’s a terrific tool for improving your website performance. The benefits ... More