In January 2017, the Federal Register published the final rule of Section 508 of the Rehabilitation Act. According to this mandate, healthcare organizations receiving federal funding need to be compliant with WCAG 2.0 AA accessibility standards. Now, a year later, the compliance date is up — starting January 18, 2018, these organizations need to be compliant. Furthermore, ... More
Tips for Retaining Your Medical Patients
Retaining patients can be easy if you put into practice some important tips that will keep your clients satisfied and lead them to partner with you for their healthcare needs. Good customer service is what people want from any business establishment. Your medical office is no exception. Respect their time. Offices often get busy. However, patients waiting for hours on end ... More
Tips on Producing a Quality Medical Billboard
Even in the age of social media and search engine marketing, billboards continue to play a moderate role in advertising. Billboards are everywhere, and in order for yours to stand out and be remembered, there are several tips to consider. Utilize multiple billboards. Having only one billboard in town isn’t always effective. Placing a billboard near the hospital points the ... More
Ice Bucket Challenge offers Great Example of Successful Healthcare Fundraising
Recently, it has been hard to visit any social media site without seeing numerous videos of your friends dumping buckets of ice water over their heads in order to help raise awareness and money for the ALS foundation. To date, the Ice Bucket Challenge has raised 100 million dollars for the ALS foundation since the challenge became popular on social media. With these kinds of ... More
7 Common Healthcare Website Mistakes to Avoid
It’s fine and good to make a website; however, having a poorly performing or confusing website can be more harmful than no website at all. In addition, some website designers or business owners mistake their website’s role. The best websites provide a user-friendly experience to your visitors. In order to discern this, ask yourself: What are my customers looking ... More