Voice search is a growing trend that digital marketers must account for with their online strategies. Studies have shown that one-third of the population now uses voice search on a regular basis. It’s estimated that nearly 20 million people do so specifically for healthcare. Given the ease of voice search, it’s likely those numbers will only increase in the years to ... More
2 Important Concepts in Medical Marketing Compliance
As a healthcare marketer, you have a high standard to live up to. On the ethical side, a medical practice must be better than Madison Avenue in how they present themselves to the public. On the legal side, there are binding requirements on patient privacy that must be met. While any discussion of medical marketing compliance could be a book unto itself, the key concepts to ... More
How Doctors Can Market Their Practice for Spanish Speakers
The Hispanic market continues to be one of the fastest-growing in the United States and reaching this audience requires a specific approach. Let’s take a look at the basic keys to Hispanic marketing for doctors. Know the differences To state the obvious—the Hispanic market is not monolithic; even “Hispanic” is not always the correct name to use in identifying these prospects. ... More
Healthcare Analytics Data Can Make Your Website Better
As medical technology and the ability to integrate its findings advances, the smart use of data becomes increasingly paramount. The field of healthcare analytics is transforming the way medicine is practiced and it should also impact the way you market your practice online. Healthcare analytics is generally understood to be the practice of using data analysis at all levels of ... More
3 Search Engine Optimization (SEO) Best Practices for Doctors
The traditional method for a medical practice to get new patients is word-of-mouth. That’s still very important, but in today’s digital world, a good online presence is a must. Here are 3 medical search engine optimization (SEO) tips for doctors to improve their websites. Tip #1. Monitor site speed. Studies show that 44 percent of people who search for a medical facility on ... More