Directory listings are an important part of the digital marketing strategy for any business. We’re not just talking about the big ones, like Google My Business, Yelp and others. Finding industry-specific directories is an important secondary component of this outreach. Good backlinks make your website credible in the eyes of a search engine. That has ripple effects for your ... More
How Marketing Impacts Healthcare: Finding the Best Way Forward
The Journal of Medicine & Life, a publication of the prestigious National Center for Biotechnology Information, recently published a paper that examined how marketing impacts healthcare. The content of the study is geared for academia, but its insights have to be considered by anyone who handles digital marketing for a doctor’s office or healthcare facility. The basics of ... More
A Doctor’s Best Practices for Responding to Negative Reviews
The online world has a lot of advantages for marketing small businesses like a doctor’s office. But there are downsides. One of them is negative reviews that show up in prominent directories like Yelp. Learning how to respond to negative reviews will have to be a critical part of your practice’s digital strategy. Every business gets bad reviews, but that doesn’t mean you can ... More
6 Common Elements that Define Medical Digital Marketing
Digital marketing is growing every year in importance. The medical field alone is projected to spend $118 billion on their digital presence. Medical digital marketing is a wide-ranging arena, with different implications for a surgical practice than for a wellness center or day spa. But there are 6 common elements that any successful campaign will have. 1. Website design There’s ... More
What’s Changed in COVID-19 Healthcare Marketing & How to Adjust
COVID-19 healthcare marketing has presented significant challenges to decision-makers. Budgets are being cut. Priorities have to be shifted. Offices around the world have had a few months to start making changes and that means studies can now be done that give us some sense of where healthcare marketing is going for the rest of 2020. An extensive survey of healthcare marketing ... More