There are basic healthcare marketing questions that everyone who works on promoting medical facilities need to be asking. For our purposes, we’ll restrict the conversation to those marketing questions that specifically deal with the digital sphere. What type of website traffic actually matters? Those who run marketing departments will talk to and may even contract with any ... More
Will COVID-19 Continue to Define Healthcare Marketing Trends in 2021?
Remember all those well-thought-out medical marketing plans that we all had in the early days of 2020? All were upended by the coronavirus pandemic. It was a reminder that best-laid plans can sometimes be rendered meaningless by events. But as former U.S. President Dwight D. Eisenhower once said, “Plans are worthless, but planning is essential.” So with that in mind, we’ll say ... More
How to Face New Healthcare Marketing Challenges in 2021
The world of marketing in general and digital marketing in particular is always rapidly changing. However, world events made the phenomena especially prevalent in the healthcare industry in 2020. The spillover from the upheaval we all went through will continue into 2021 and create new healthcare marketing challenges. Coping with news fatigue Let’s face it, people are tired of ... More
Cost-Effective Marketing Strategies for a Small Medical Practice
When you handle marketing for a smaller physician’s office, there’s no room for wasted spending. You have to get the most out of a limited budget. Here are the steps to take to ensure you’re following best online practices with your marketing strategies for a small medical practice. Check your website Your website needs to be seaworthy before you launch a major marketing ... More
Building Doctor-Patient Relationship Trust Online: How To Do It
Building trust is a necessary component of any doctor-patient relationship yet studies indicate that it’s becoming harder, rather than easier, to build. A survey from the New England Journal of Medicine revealed that nearly one-third of Americans don’t think doctors are trustworthy. Doctor-patient relationship trust takes time to build. With the combination of a more digital ... More