The rapidly changing world of search engine optimization (SEO) continues to keep moving. Websites that lag behind risk getting pushed down in the search listings and out of the view of potential clients. The problem is especially acute for a doctor’s office, with its tight window of opportunity to get new patients to the website and re-educate existing ones. Here are the ... More
Finding the Right Approach to Medical Website Content
This past summer, a blog post here on SEO Medical explored eight most common reasons why a medical website fails to get the kind of online traffic the partners are hoping for. Six of the reasons are tech-related but for this post, we’ll focus on the two that deal with medical website content. A popular catchphrase among SEO professionals is to call on businesses to create ... More
How to Develop Your Medical Practice’s Brand Awareness
Currently, the healthcare services market is experiencing change on two fronts: expansion proportionate to the nation’s growing aging population and an increase in medical practices (including hospitals, urgent care centers, private practices and walk-in clinics). These increases show that, as a majority, people are paying more attention to their health and are looking for ... More
The Importance of Transparency Within the Medical Industry
A new trend in the healthcare industry is patients who are striving to take more control over their healthcare. This means that it is increasingly more important to be transparent when it comes to how your healthcare practice operates. Transparency within medical practices Aside from drug and supplement companies being transparent about the content of their products, medical ... More
Why Mobile Design Shouldn’t be an Afterthought for Medical Practices
In the past, website design was often an afterthought. As this school of thought changed, so did the scope of how websites in general looked. The trend turned to pages that were wide with huge visuals. This meant that monitors had to evolve from the small boxy monitors we used to have to the wider monitors we have today. When users began to use their smartphones and tablets ... More