When you handle marketing for a smaller physician’s office, there’s no room for wasted spending. You have to get the most out of a limited budget. Here are the steps to take to ensure you’re following best online practices with your marketing strategies for a small medical practice. Check your website Your website needs to be seaworthy before you launch a major marketing ... More
Building Doctor-Patient Relationship Trust Online: How To Do It
Building trust is a necessary component of any doctor-patient relationship yet studies indicate that it’s becoming harder, rather than easier, to build. A survey from the New England Journal of Medicine revealed that nearly one-third of Americans don’t think doctors are trustworthy. Doctor-patient relationship trust takes time to build. With the combination of a more digital ... More
How to Run HIPAA Compliant Marketing on Social Media
Running marketing for a medical facility is exceptionally challenging right now. The imperative is for organizations to be on social media and increase their digital footprint. A good social media presence requires a high level of transparency and personalization; yet at the same time, privacy requirements are as strong as ever. The Health Insurance Portability & ... More
What the 2019 Medical SEO Trends Mean for Healthcare Professionals
The rapidly changing world of search engine optimization (SEO) continues to keep moving. Websites that lag behind risk getting pushed down in the search listings and out of the view of potential clients. The problem is especially acute for a doctor’s office, with its tight window of opportunity to get new patients to the website and re-educate existing ones. Here are the ... More
Finding the Right Approach to Medical Website Content
This past summer, a blog post here on SEO Medical explored eight most common reasons why a medical website fails to get the kind of online traffic the partners are hoping for. Six of the reasons are tech-related but for this post, we’ll focus on the two that deal with medical website content. A popular catchphrase among SEO professionals is to call on businesses to create ... More