Those that are new to digital marketing can find it overwhelming, especially in an arena like medical care where you are likely to be targeting a local segment of the population. After all, who cares how many hits you can get on an article from a thousand miles away when the person you want to reach is 2 blocks down the street? There are ways to make sure your digital efforts ... More
Behind the Johns Hopkins Healthcare Digital Marketing Success Story
On the surface, it comes as no surprise that the website for Johns Hopkins Medical Center saw an explosion of traffic in the aftermath of the coronavirus pandemic. After all, this was a global crisis and Johns Hopkins is one of the most prestigious names in medicine. But nothing happens without good planning and appropriate levels of risk-taking. A new study examining just how ... More
How to Measure the Success of Google My Business for Doctors
You understand the importance of medical marketing, but you’re also dealing with limitations—not just financial, but the time constraints of your staff. Any endeavor you undertake has to…well, it has to work. The Google My Business directory listing, as prestigious as it may be, is no different. So that brings up the question—how do you measure the success of Google My Business ... More
Beginner’s Guide on How to Use Google Search Console for Medical Marketing
What if you could see yourself the way the world saw you? That’s what Google Search Console offers. Well maybe not you and maybe not the entire world, but for healthcare digital marketers, it provides something even more valuable—the ability to see your website the way Google’s search engine crawlers do. It’s a terrific tool for improving your website performance. The benefits ... More