There's a tremendous marketing opportunity for the use of Facebook. Even though the platform’s reach is global, the precision demographic information collected makes it the best venue for targeted advertising. And the means of communication offers a terrific way to make a personal impression on potential patients. That’s why Facebook Live is a nice feature to help doctors and ... More
4 Tips Dentists Can Use in Their Digital Marketing
Let’s say you’ve been entrusted with handling marketing for a dental office. You know that in today’s virtual world, you have to solidify your online presence. But where to begin? Here are 4 basic digital marketing tips for dentists. #1. Get your listings in order Winning the battle for local search is where your job begins, and that starts with the nuts-and-bolts basics of ... More
A Doctor’s Best Practices for Responding to Negative Reviews
The online world has a lot of advantages for marketing small businesses like a doctor’s office. But there are downsides. One of them is negative reviews that show up in prominent directories like Yelp. Learning how to respond to negative reviews will have to be a critical part of your practice’s digital strategy. Every business gets bad reviews, but that doesn’t mean you can ... More
Cost-Effective Marketing Strategies for a Small Medical Practice
When you handle marketing for a smaller physician’s office, there’s no room for wasted spending. You have to get the most out of a limited budget. Here are the steps to take to ensure you’re following best online practices with your marketing strategies for a small medical practice. Check your website Your website needs to be seaworthy before you launch a major marketing ... More
Healthcare Hashtags: What They Are & How to Make Use of Them
Social media can seem like the Wild West of digital marketing and in a lot of ways that’s true. But venues like Twitter, Instagram and others can also be valuable ways of connecting with your patients, potential future patients and even fellow industry professionals. The challenge is how to do that in an efficient block of time while retaining your sanity in the process. ... More