The stay-at-home orders that state governments have issued in response to the coronavirus have more people spending time on their social media accounts. Any time a large audience is in one place, marketers have to ask themselves what the best approach is. This is especially true at a sensitive time like this one, particularly if you’re in the medical field. Here are some ... More
Instagram Healthcare Marketing: How To Make It Work
One of the axioms of digital marketing is that the web and social media are increasingly visual. A well-written post that addresses real-life concerns might get some traffic but a good visual presentation offers the potential for going viral and sticking in the memory of people who see it. Instagram, a platform owned by Facebook, is increasingly popular and a great way to do ... More
Social Media Trends & How Medical Marketers Should Respond
The nature of social media continues to develop and evolve. It’s imperative that medical professionals be aware of the social media trends and keep their own practices and marketing on track with best practices. Nowhere is this more important than in using—or improving your use of—messaging apps. This includes everything from Facebook Messenger to WhatsApp. The messaging app ... More
3 Tips for Online Health Care Reputation Management
No doctor needs a consultant to tell them that their health care reputation management is important. But doctors often do need a consultant to help them execute a concrete plan for developing a good online reputation and maintaining it in the face of the inevitable negative reviews. Here are 3 important tips for managing your health care reputation online. Tip #1: Above all, ... More
What To Say (And What Not To) When Giving Medical Advice Online
Maintaining a vibrant online presence is crucial for a doctor or medical practice in today’s digital world. In this space, we talk about everything from creating valuable content to using social media. But old-school doctors can take heart in one thing that’s not likely to change: it’s still important to be careful about giving medical advice online. A study by the Journal of ... More