First impressions are important in any relationship and certainly any business relationship. They’re even more important when that relationship is one as personal as that between doctor and patient. In today’s digital world, your website is going to be the first point of contact a lot of prospective patients will have with you and your office. These medical web design tips will ... More
6 Common Elements that Define Medical Digital Marketing
Digital marketing is growing every year in importance. The medical field alone is projected to spend $118 billion on their digital presence. Medical digital marketing is a wide-ranging arena, with different implications for a surgical practice than for a wellness center or day spa. But there are 6 common elements that any successful campaign will have. 1. Website design There’s ... More
What Doctors Should Do to Make Their Websites Mobile-Friendly
The need to make websites mobile has become a basic tenet of digital marketing. It’s also recognized that the healthcare industry has a particular need to excel in this area, given how often someone seeking medical services is doing so on their phone and looking for immediate help. Not every office has a digital expert on staff, so when asked, “How do I make my website ... More
What the 2019 Medical SEO Trends Mean for Healthcare Professionals
The rapidly changing world of search engine optimization (SEO) continues to keep moving. Websites that lag behind risk getting pushed down in the search listings and out of the view of potential clients. The problem is especially acute for a doctor’s office, with its tight window of opportunity to get new patients to the website and re-educate existing ones. Here are the ... More
How To Plan A Website Structure For Both People & Search Engines
“Every battle is won or lost before it’s ever fought.” At least that’s what Sun Tzu, an ancient Chinese general, once said. Since Tzu lived around 545 B.C., we can safely assume he wasn’t talking about the essential keys to building a good online presence. But the importance the general placed on preparation before the battle is no less essential in getting ready to enter the ... More