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SEO Medical Knowledge Center

10 Ways You Can Increase Medical Marketing Keyword Frequency without Destroying Your Copy’s Flow

Keywords are one of the central components to successful online medical marketing – high search engine rankings and valuable web site traffic are just two of the benefits.

It may be tempting to simply stuff your site’s copy with a large amount online medical marketing keywords in your race to page 1 rankings in the search engines. Content on your site must do two things however: contain keywords people use to search for your practice online while providing valuable information to your readers.

Simply stuffing your copy with lots of your online medical marketing keywords will look pretty obvious to not only people who read it, but search engines as well.

In light of this, how can I increase the frequency of online medical marketing keywords in my copy without getting myself in trouble with my readers and the search engines?

Read on for 10 ways you can increase the number of online medical marketing keywords in your copy without your readers even knowing it. But search engines will see these keywords and your copy as legitimate and rank your site higher.

1. Separate online medical marketing keywords into different sentences or paragraphs

Computer programs that read and index a site’s content – commonly known as search engine spiders – do not read punctuation, bullet points, line breaks, etc. They only see letters so phrases can be broken by a comma, period or even a paragraph change. Someone reading your site will probably never notice this subtle keyword addition but search engines will, boosting your site’s rankings in the process.

Example: Creating valuable content for your website is an important component to successfully marketing your medical practice online. Marketing keywords strategically placed in your copy helps potential patients easily locate you online. Medical marketing would be much more difficult without them.

2. Create quotes from “personal” keyword phrases

Online medical marketing keyword phrases stated in the first person are difficult to work into your copy because they are not natural. Using phrases like “easily fix my toe” for example is not natural for a website copywriter to use – “easily fix your toe” would be a more natural phrase.

You can deal with this by forming quotes around the key phrase. Example:
“How can I easily fix my toe without missing any work?”

3. Use bulleted lists for higher keyword placement

Bulleted lists naturally draw a reader’s attention and can be very effective since they make reading and scanning much easier. Opportunities for strong keyword placement are often missed much of the time however.

It’s pretty easy to add medical online marketing keywords into bullet points so don’t miss this opportunity to work some more keywords into your copy (not to mention the premium search engines place on keywords in bulleted lists). Just be sure you’re blending them effectively so bullets don’t become repetitive.

4. Break copy into sections

Keywords can be found by search engine wherever they are on a page. Especially when talking about ecommerce and graphic intensive sites, keywords stuffed into one place can overwhelm readers.

Break copy into sections instead. Medical online marketing keywords can go in a headline and a few sentences at the top, under your bottom navigation or in the sidebar. Including a “more information” link where readers can click to open another section of the same page is another way. Break copy up into sections so it looks normal to a reader but a wealth of keywords to the search engines.

5. Include “opposite” key phrases

Perhaps there are great keyword phrases you don’t necessarily think would apply to your practice but are valuable nonetheless. “Cheap cosmetic surgery” may be a valuable keyword phrase for example but not something you would want to be known for since “cheap” implies poor quality to most people.

Instead of not using it at all, write a landing page or article warning people about “cheap cosmetic surgery” for example. It will get the keyword into your copy and rankings but also build credibility for your firm.

6. Use “stop” words in choppy phrases

Words like “of”, “the”, “a”, “for”, etc. are so common that search engines completely ignore them, much like punctuation symbols outlined before. Without stop words, many keyword phrases are incomplete thoughts so don’t be shy about including them in your keyword phrases.

7. Build keyword specific pages

It’s possible you may have a bunch of unrelated keywords but you don’t want to use all of them on a single page. Including too many keywords on a single page will dilute that page’s focus anyway.

Create separate keyword specific pages instead where you focus on only one keyword – it will look natural to the reader but as a high amount of valuable keywords to the search engines.

8. Combine medical online marketing keyword phrases

Using some keyword phrases by themselves makes copy sound repetitive and impersonal. You can combine some keyword phrases to make copy sound more natural and personable. Search engines will see two different keywords while readers will only pick up on one.

We’ve been combining words here, especially in the first part of this article.

Example: medical online marketing keywords, medical SEO site optimization

9. Add words

Sometimes, standalone keywords can make your copy sound clunky and difficult to read. They need a little help in sounding natural to the reader and work well for the flow of the copy.

Add words to the beginning or end of a keyword phrase to make it sound more natural. Add descriptive words like “experts”, “premier”, “qualified” or other descriptive terms that apply to your practice.

Example: medical online marketing experts, qualified Florida doctors

10. Include keyword phrases in testimonials

Another opportunity for strong keyword placement is in testimonials customers provide you with. They’re most likely not too familiar with keywords for marketing your medical practice online. Testimonials usually refer to generic names describing your service, etc.

Replace these types of generic descriptive terms with your keyword phrases – after obtaining permission from the original author of course!

These 10 steps are just a few ways you can incorporate more medical online marketing keywords into your copy without destroying its flow. Prospective patients are using these words to search for you online so maximizing the frequency of these words is an effective way of bringing high-quality traffic to your site. Using these tips will ensure you maximize keyword frequency without creating copy that’s repetitive and boring.



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