There are signs of hope on the coronavirus landscape. More and more states are opening up and that means doctors can slowly get back to something resembling a normal practice. But what will “normal” mean in these new times? What does it mean for those who have to set budgets and make decisions for post-COVID-19 healthcare marketing? If you haven’t already communicated general ... More
How to Do Digital Healthcare Marketing During a Pandemic
The coronavirus has turned the entire world upside down and perhaps no profession has felt that more keenly than medical. Facilities have had to completely refocus for an onslaught of COVID-19 cases. In places like New York and New Jersey, that’s come to fruition. In other cases, it hasn’t and medical offices are waiting for the next shoe to drop. It can seem like public ... More
Healthcare Analytics Data Can Make Your Website Better
As medical technology and the ability to integrate its findings advances, the smart use of data becomes increasingly paramount. The field of healthcare analytics is transforming the way medicine is practiced and it should also impact the way you market your practice online. Healthcare analytics is generally understood to be the practice of using data analysis at all levels of ... More
Digital Marketing for Tips for Doctors on a Budget
Every business is looking for an edge in the world of digital marketing and the medical industry is no different. If your website is instrumental in turning just a few people into lifetime patients, it will have more than justified the investment. That’s what makes digital marketing for doctors so valuable and getting the right advice so paramount. But the right advice for one ... More
How to Run HIPAA Compliant Marketing on Social Media
Running marketing for a medical facility is exceptionally challenging right now. The imperative is for organizations to be on social media and increase their digital footprint. A good social media presence requires a high level of transparency and personalization; yet at the same time, privacy requirements are as strong as ever. The Health Insurance Portability & ... More