False and misleading healthcare information has been a cause for concern for generations. In a recent survey from Weber Shandwick and KRC Research, it was reported that millennials often seem to mistrust healthcare professionals. While this sounds like a wholly negative statement, it isn’t always. For the most part, it isn’t that millennials feel doctors are ... More
Tips for Improving Your Chiropractic Website’s Digital Marketing Strategy
Regardless of the type of business you run, marketing is an essential component—without successful marketing campaigns, potential clients or patients will not be able to locate your business. In the modern digital age, you need a secure position in the competitive market. Just like a retail store, service industries (like medical practices) need strong digital marketing ... More
The Importance of Transparency Within the Medical Industry
A new trend in the healthcare industry is patients who are striving to take more control over their healthcare. This means that it is increasingly more important to be transparent when it comes to how your healthcare practice operates. Transparency within medical practices Aside from drug and supplement companies being transparent about the content of their products, medical ... More
Generating Patient Reviews for Medical Practices
Regardless of what kind of business you run, it should really go without saying how important reviews are to your online reputation. Online reviews are even more important for a medical practice. The hardest part about reviews is actually finding ways to get your patients to leave reviews for you without making an aggressive ask. Here are two tips to help convince your ... More
5 Monitoring Tools for Tracking Your Medical Practice’s Online Presence
There are countless benefits to being able to read what your patients are saying about your medical practice. Not only does the ability to track responses allow you to respond to feedback and comments quickly, you can also improve your practice with the feedback your patients provide. Moreover, tracking reviews also allows you to monitor the reputation your practice has in your ... More