It’s that time of year when businesses of all kinds are gearing up special marketing campaigns for Christmas and the holidays. As the marketer for a medical office you might feel somewhat limited—after all, it might be awkward to offer a special deal on cold and flu treatments. But there are constructive holiday marketing tips for doctors that can keep your office atop the mind ... More
3 Best Online Directories for Doctors to Be Listed In
Directory listings are an important part of the digital marketing strategy for any business. We’re not just talking about the big ones, like Google My Business, Yelp and others. Finding industry-specific directories is an important secondary component of this outreach. Good backlinks make your website credible in the eyes of a search engine. That has ripple effects for your ... More
How Marketing Impacts Healthcare: Finding the Best Way Forward
The Journal of Medicine & Life, a publication of the prestigious National Center for Biotechnology Information, recently published a paper that examined how marketing impacts healthcare. The content of the study is geared for academia, but its insights have to be considered by anyone who handles digital marketing for a doctor’s office or healthcare facility. The basics of ... More
4 Tips Dentists Can Use in Their Digital Marketing
Let’s say you’ve been entrusted with handling marketing for a dental office. You know that in today’s virtual world, you have to solidify your online presence. But where to begin? Here are 4 basic digital marketing tips for dentists. #1. Get your listings in order Winning the battle for local search is where your job begins, and that starts with the nuts-and-bolts basics of ... More
How to Use PPC Profitably: Digital Marketing Tips for OB/GYNs
The marketplace for women’s healthcare providers is growing more competitive. For those that run marketing for OB/GYN practitioners, that calls for stepping up your game. A pay-per-click (PPC) campaign might be just what your office needs to keep thriving. Let’s look at some basic digital marketing tips for OB/GYNs that must be applied to any good PPC campaign. Before you ... More