As a healthcare marketer, you have a high standard to live up to. On the ethical side, a medical practice must be better than Madison Avenue in how they present themselves to the public. On the legal side, there are binding requirements on patient privacy that must be met. While any discussion of medical marketing compliance could be a book unto itself, the key concepts to ... More
How to Face New Healthcare Marketing Challenges in 2021
The world of marketing in general and digital marketing in particular is always rapidly changing. However, world events made the phenomena especially prevalent in the healthcare industry in 2020. The spillover from the upheaval we all went through will continue into 2021 and create new healthcare marketing challenges. Coping with news fatigue Let’s face it, people are tired of ... More
How Doctors Can Market Their Practice for Spanish Speakers
The Hispanic market continues to be one of the fastest-growing in the United States and reaching this audience requires a specific approach. Let’s take a look at the basic keys to Hispanic marketing for doctors. Know the differences To state the obvious—the Hispanic market is not monolithic; even “Hispanic” is not always the correct name to use in identifying these prospects. ... More
3 Strategic Tips on Mobile Marketing for Doctors
Mobile marketing is vital for every business in today’s technological world and it’s certainly true for doctor’s offices and hospital clinics. If someone is injured during a recreational activity, they’ll be looking for a nearby doctor on their phone. Even people in the comfort of their own homes often prefer using mobile devices to do their searches. Having good mobile ... More
Why Live Chat for Doctors Can Work for Your Office
People communicate differently today than in years past and that has impacted customer service. A younger generation avoids talking on the phone and prefers to communicate virtually. People of all ages have come to like the speed and convenience that technology has given us. All of which means your office’s customer service has to adapt. Live chat for doctors is a way to meet a ... More