On the surface, it comes as no surprise that the website for Johns Hopkins Medical Center saw an explosion of traffic in the aftermath of the coronavirus pandemic. After all, this was a global crisis and Johns Hopkins is one of the most prestigious names in medicine. But nothing happens without good planning and appropriate levels of risk-taking. A new study examining just how ... More
How to Get Backlinks for Your Medical Website
Getting backlinks for your medical website can be a tedious process. Like a lot of SEO strategies, it requires an ability to defer gratification. But building a good portfolio of backlinks can—if done correctly—help deliver consistently high rankings in organic search. Let’s first take a step back and understand why backlinks are so important in your search marketing campaigns. ... More
4 Questions to Ask When Setting Your Medical Marketing Budget
What’s the appropriate size of your medical marketing budget? If you spend too little…well, you won’t have any patients. If you spend too much, you might not be able to handle the influx of new patients. Getting to the right number involves some serious evaluation of company goals, your particular area of medicine and good math. A lot of percentages can be tossed around ... More
How Facebook Live Can Help Doctors Find Prospects on Social Media
There's a tremendous marketing opportunity for the use of Facebook. Even though the platform’s reach is global, the precision demographic information collected makes it the best venue for targeted advertising. And the means of communication offers a terrific way to make a personal impression on potential patients. That’s why Facebook Live is a nice feature to help doctors and ... More
Will COVID-19 Continue to Define Healthcare Marketing Trends in 2021?
Remember all those well-thought-out medical marketing plans that we all had in the early days of 2020? All were upended by the coronavirus pandemic. It was a reminder that best-laid plans can sometimes be rendered meaningless by events. But as former U.S. President Dwight D. Eisenhower once said, “Plans are worthless, but planning is essential.” So with that in mind, we’ll say ... More