While the need for allergy specialists is nothing new, the field has become more specialized, and there are more options for allergy clinics than ever before. Likewise, the number of allergy sufferers is also increasing, according to the CDC. A 2013 survey discovered that since the late 1990s, the percentage of children with allergies, specifically food allergies, has increased ... More

While everyone wants to have an attractive-looking website, achieving this goal is only part of the equation. Your website doesn’t just need to be pretty; it also needs to function strategically as well. When designing a website for a psychiatrist’s office, there are key components that your website should utilize. Keyword research Among the components of a good website ... More

As a dermatologist, you know all too well that your field is one of the most competitive in all of medicine. You also know all too well that med school didn’t train you to be a marketer, especially with the digital world constantly in a state of flux. Here are 4 marketing ideas for dermatology that can boost your online presence and generate more leads from your website. Use ... More

The medical industry has gone through considerable tumult since the advent of the coronavirus pandemic at the outset of 2020. COVID-19 and issues related to it have dominated medical marketing since then. As we move into a new year, the early read on 2022 healthcare marketing trends is that they will gradually continue what the last 2 years have brought. Trend #1: Virtual ... More

Is there a place for medical marketing on TikTok? The answer is yes. The video sharing platform is now the seventh-largest social network in the world. Even more impressive than the ranking, though, is the growth. TikTok was the most downloaded app in 2020 and it’s on pace to match that feat in 2021. As to its appropriateness as a venue for medical information, those questions ... More