The health care industry is competitive and marketing can be a challenge, with potential customers not actually wanting to come and see you. There are a lot of useful hospital marketing tips to help you, but one stands out above all else—be an authority source in your community. If your medical facility is the first one that comes to mind when people in the community think of ... More
Directories Are Important Component Of Marketing For Doctors
If you’re entrusted with marketing for doctors, you know your challenges. Budgets are often limited and your work doesn’t always seem like the highest priority. But there’s one thing you need to do and that’s get the medical practice listed in all major directories. The key directories are Bing, Yelp, Yahoo and other brand names. Then there’s the niche listings that might not ... More
Doctors Should Ask Their Medical SEO Consultant This One Question
Let’s say you’re a doctor or you run the office for one, and it’s time to work on improving the return you’re getting from the practice’s website. A medical SEO consultant comes in to pitch you their digital marketing services. Instead of just passively listening, there are several issues where you can dig a little deeper for their thoughts. And they really all boil down to ... More
How to Improve Your Urgent Care Online Marketing
Urgent Care is a growing business as more and more people rely on its convenience for “everyday” problems like cold or flu. Growing business also means growing competition. And for care centers, that makes the specifics of good urgent care online marketing more important than ever. The pillars of urgent care online marketing 1. Local search Every business has its own dynamic ... More
Millennials and Healthcare: A Changing Information Landscape
False and misleading healthcare information has been a cause for concern for generations. In a recent survey from Weber Shandwick and KRC Research, it was reported that millennials often seem to mistrust healthcare professionals. While this sounds like a wholly negative statement, it isn’t always. For the most part, it isn’t that millennials feel doctors are ... More