Pay-per-click (PPC) advertising is competitive and expensive for everyone, but particularly for the medical profession. The traffic on important keywords is high and the race to get ad space is intense. There are restrictions on your medical ad content that other industries don’t face. That makes what happens on your website all the more important to maximizing your health care ... More
3 Tips for Online Health Care Reputation Management
No doctor needs a consultant to tell them that their health care reputation management is important. But doctors often do need a consultant to help them execute a concrete plan for developing a good online reputation and maintaining it in the face of the inevitable negative reviews. Here are 3 important tips for managing your health care reputation online. Tip #1: Above all, ... More
What To Say (And What Not To) When Giving Medical Advice Online
Maintaining a vibrant online presence is crucial for a doctor or medical practice in today’s digital world. In this space, we talk about everything from creating valuable content to using social media. But old-school doctors can take heart in one thing that’s not likely to change: it’s still important to be careful about giving medical advice online. A study by the Journal of ... More
Hospital Marketing Tips: Create Valuable Content
The health care industry is competitive and marketing can be a challenge, with potential customers not actually wanting to come and see you. There are a lot of useful hospital marketing tips to help you, but one stands out above all else—be an authority source in your community. If your medical facility is the first one that comes to mind when people in the community think of ... More
Directories Are Important Component Of Marketing For Doctors
If you’re entrusted with marketing for doctors, you know your challenges. Budgets are often limited and your work doesn’t always seem like the highest priority. But there’s one thing you need to do and that’s get the medical practice listed in all major directories. The key directories are Bing, Yelp, Yahoo and other brand names. Then there’s the niche listings that might not ... More