Regardless of what kind of business you run, it should really go without saying how important reviews are to your online reputation. Online reviews are even more important for a medical practice. The hardest part about reviews is actually finding ways to get your patients to leave reviews for you without making an aggressive ask. Here are two tips to help convince your ... More
5 Monitoring Tools for Tracking Your Medical Practice’s Online Presence
There are countless benefits to being able to read what your patients are saying about your medical practice. Not only does the ability to track responses allow you to respond to feedback and comments quickly, you can also improve your practice with the feedback your patients provide. Moreover, tracking reviews also allows you to monitor the reputation your practice has in your ... More
3 Email Marketing Tips to Help Grow Your Medical Practice
Did you know what search engine optimization (SEO) and email have in common? Email can help to make both your SEO strategy and website rankings better. Two of the main ways that traffic is driven to websites is through organic search and email. Conductor research recently discovered that over half (51%) of people polled said they learned about websites (including their ... More
8 Reasons Why Your Medical Website Isn’t Getting Search Engine Returns
SEO (search engine optimization), or internet marketing, has become recognized as increasingly important in non-technology industries like healthcare. Your medical practice knows this, and you’ve implemented a SEO strategy. But your Google search results still haven’t improved. What’s the deal? Most likely, your SEO strategy is missing several important factors of the ... More
8 SEO Mistakes Most Medical Marketers Make
Regardless of whether your medical practice has participated in medical marketing in the past or if you’re new to the game, a lot goes into building a successful marketing campaign. But sometimes, even more important than knowing what to do is knowing what NOT to do. For your SEO marketing campaign to succeed, avoid these common mistakes: Mistake #1. Forgetting to advertise ... More