Digital marketing is growing every year in importance. The medical field alone is projected to spend $118 billion on their digital presence. Medical digital marketing is a wide-ranging arena, with different implications for a surgical practice than for a wellness center or day spa. But there are 6 common elements that any successful campaign will have. 1. Website design There’s ... More
Building Doctor-Patient Relationship Trust Online: How To Do It
Building trust is a necessary component of any doctor-patient relationship yet studies indicate that it’s becoming harder, rather than easier, to build. A survey from the New England Journal of Medicine revealed that nearly one-third of Americans don’t think doctors are trustworthy. Doctor-patient relationship trust takes time to build. With the combination of a more digital ... More
What’s Changed in COVID-19 Healthcare Marketing & How to Adjust
COVID-19 healthcare marketing has presented significant challenges to decision-makers. Budgets are being cut. Priorities have to be shifted. Offices around the world have had a few months to start making changes and that means studies can now be done that give us some sense of where healthcare marketing is going for the rest of 2020. An extensive survey of healthcare marketing ... More
How to Move Forward with Your Healthcare Marketing Strategy Post-COVID-19
There are signs of hope on the coronavirus landscape. More and more states are opening up and that means doctors can slowly get back to something resembling a normal practice. But what will “normal” mean in these new times? What does it mean for those who have to set budgets and make decisions for post-COVID-19 healthcare marketing? If you haven’t already communicated general ... More
How to Do Digital Healthcare Marketing During a Pandemic
The coronavirus has turned the entire world upside down and perhaps no profession has felt that more keenly than medical. Facilities have had to completely refocus for an onslaught of COVID-19 cases. In places like New York and New Jersey, that’s come to fruition. In other cases, it hasn’t and medical offices are waiting for the next shoe to drop. It can seem like public ... More