Video is more than just the wave of the future when it comes to content consumption. It’s the kind of the present. Studies now show that 3/4 of web traffic involves video. A medical office—and those who market for them—need to be particularly cognizant of these trends. The key strengths of video are that it breaks through the impersonal nature of the World Wide Web and builds ... More
Why Awareness Is Key To Email Marketing For Doctors
Email marketing is the “old reliable” of digital marketing tactics. Pay-per-click advertising and its accompany remarketing programs are terrific. So is social media advertising and the use of video. But even with our inboxes flooded, the tried and true approach of getting an email address and using it still produces results. If you do email marketing for doctors, there are a ... More
Win The Health Care PPC Battle With An Optimized Landing Page
Pay-per-click (PPC) advertising is competitive and expensive for everyone, but particularly for the medical profession. The traffic on important keywords is high and the race to get ad space is intense. There are restrictions on your medical ad content that other industries don’t face. That makes what happens on your website all the more important to maximizing your health care ... More
3 Tips for Online Health Care Reputation Management
No doctor needs a consultant to tell them that their health care reputation management is important. But doctors often do need a consultant to help them execute a concrete plan for developing a good online reputation and maintaining it in the face of the inevitable negative reviews. Here are 3 important tips for managing your health care reputation online. Tip #1: Above all, ... More
What To Say (And What Not To) When Giving Medical Advice Online
Maintaining a vibrant online presence is crucial for a doctor or medical practice in today’s digital world. In this space, we talk about everything from creating valuable content to using social media. But old-school doctors can take heart in one thing that’s not likely to change: it’s still important to be careful about giving medical advice online. A study by the Journal of ... More