Every business is looking for an edge in the world of digital marketing and the medical industry is no different. If your website is instrumental in turning just a few people into lifetime patients, it will have more than justified the investment. That’s what makes digital marketing for doctors so valuable and getting the right advice so paramount. But the right advice for one ... More
How to Run HIPAA Compliant Marketing on Social Media
Running marketing for a medical facility is exceptionally challenging right now. The imperative is for organizations to be on social media and increase their digital footprint. A good social media presence requires a high level of transparency and personalization; yet at the same time, privacy requirements are as strong as ever. The Health Insurance Portability & ... More
2020 New Year’s Resolution: Avoid These 3 Medical Marketing Myths
As a medical professional, you’ve undoubtedly heard a lot of bad advice floating around your community or the web when it comes to healthcare. Just as assuredly, you’ve cringed and wondered what it will take to stop people from buying into bad ideas. The same problem exists in the world of marketing, especially for healthcare providers. How can you avoid these medical ... More
The Best Way To Approach Video Marketing For A Medical Office
Video is more than just the wave of the future when it comes to content consumption. It’s the kind of the present. Studies now show that 3/4 of web traffic involves video. A medical office—and those who market for them—need to be particularly cognizant of these trends. The key strengths of video are that it breaks through the impersonal nature of the World Wide Web and builds ... More
Why Awareness Is Key To Email Marketing For Doctors
Email marketing is the “old reliable” of digital marketing tactics. Pay-per-click advertising and its accompany remarketing programs are terrific. So is social media advertising and the use of video. But even with our inboxes flooded, the tried and true approach of getting an email address and using it still produces results. If you do email marketing for doctors, there are a ... More