If your hospital website is up and running and meeting all best practices —having correct information for search engines, being mobile-friendly and with content that positions your facility as an authority source for the local community of medical topics of interest—then it’s time to look to the next frontier. You can use both apps and artificial intelligence to improve ... More
Performing a DIY Medical SEO Audit
Auditing the search engine optimization (SEO) of your website is just as important to your business as having regular dental and medical checkups are for people. Auditing your medical practice’s website takes into consideration the foundation of the website, the readability and usability of the content on the site, and the factors (both on- and off-page) that make content ... More
User Experience (UX) and Our Healthcare System
Healthcare has gone through a major overhaul in recent years, and with the fate of the Affordable Care Act still very much up in the air, we should expect more changes to come in the coming months. Along with this change to the actual workings of the healthcare system, it will also usher in a new way we handle and develop website design within the hospital. If you want to ... More
When and Why You Should Perform an SEO Audit on Your Practice’s Website
In your practice, you more than likely routinely inspect medical equipment and technology to make sure everything is operating smoothly and efficiently. But when was the last time you inspected your practice’s website? More than likely, you’ve never audited the website for your practice, which is a shame because periodically auditing your content (and website as a whole) can ... More
What Domain Extension Should I Choose for my Medical Website?
One the first steps to establishing a brand and marketing your medical practice online is choosing a domain name for your website – i.e. the seomedical in http://www.seomedical.com for example. But in addition to the name, you need to choose a domain extension as well – or the tail end of a web address where you see the .com, .net, .org, .biz and so on. In regard to your ... More