Voice search is a growing trend that digital marketers must account for with their online strategies. Studies have shown that one-third of the population now uses voice search on a regular basis. It’s estimated that nearly 20 million people do so specifically for healthcare. Given the ease of voice search, it’s likely those numbers will only increase in the years to ... More
4 Important Local Healthcare Marketing Strategies
Those that are new to digital marketing can find it overwhelming, especially in an arena like medical care where you are likely to be targeting a local segment of the population. After all, who cares how many hits you can get on an article from a thousand miles away when the person you want to reach is 2 blocks down the street? There are ways to make sure your digital efforts ... More