No doctor needs a consultant to tell them that their health care reputation management is important. But doctors often do need a consultant to help them execute a concrete plan for developing a good online reputation and maintaining it in the face of the inevitable negative reviews. Here are 3 important tips for managing your health care reputation online. Tip #1: Above all, ... More
Is Search Engine Optimization (SEO) Really That Important for Medical Digital Marketing?
The short answer: YES Whether you own a clothing store or are running a medical practice, having an active online presence is an important factor to a successful business plan. Medical professionals can no longer simply place an advertisement in a newspaper highlighting their area of expertise. The digital age has made it a requirement to have an active online presence where ... More
How to Develop Your Medical Practice’s Brand Awareness
Currently, the healthcare services market is experiencing change on two fronts: expansion proportionate to the nation’s growing aging population and an increase in medical practices (including hospitals, urgent care centers, private practices and walk-in clinics). These increases show that, as a majority, people are paying more attention to their health and are looking for ... More
3 Questions to Ask Before Hiring a Healthcare Marketing Agency
As the Chief Medical Officer (CMO), part of your job entails ensuring that you identify an Agency of Record (AOR) for the system-level work for your medical practice, as well as making sure that you assign members of your healthcare marketing agency to it. During the process to find the healthcare marketing agency that best fits your healthcare practice, it helps to ask the ... More
5 Monitoring Tools for Tracking Your Medical Practice’s Online Presence
There are countless benefits to being able to read what your patients are saying about your medical practice. Not only does the ability to track responses allow you to respond to feedback and comments quickly, you can also improve your practice with the feedback your patients provide. Moreover, tracking reviews also allows you to monitor the reputation your practice has in your ... More