Remember all those well-thought-out medical marketing plans that we all had in the early days of 2020? All were upended by the coronavirus pandemic. It was a reminder that best-laid plans can sometimes be rendered meaningless by events. But as former U.S. President Dwight D. Eisenhower once said, “Plans are worthless, but planning is essential.” So with that in mind, we’ll say ... More
4 Strategies to Help Doctors Build Patient Trust Online
If you’re in the medical profession, you instinctively understand that patient-doctor trust is important. Studies back that up, with data showing that higher levels of trust lead to better medical outcomes. The patient-doctor relationship has been continuing to evolve in the 21st century with the rise of the Internet and online medical marketing. What happens online is now a ... More
2 Important Concepts in Medical Marketing Compliance
As a healthcare marketer, you have a high standard to live up to. On the ethical side, a medical practice must be better than Madison Avenue in how they present themselves to the public. On the legal side, there are binding requirements on patient privacy that must be met. While any discussion of medical marketing compliance could be a book unto itself, the key concepts to ... More
How to Face New Healthcare Marketing Challenges in 2021
The world of marketing in general and digital marketing in particular is always rapidly changing. However, world events made the phenomena especially prevalent in the healthcare industry in 2020. The spillover from the upheaval we all went through will continue into 2021 and create new healthcare marketing challenges. Coping with news fatigue Let’s face it, people are tired of ... More
How Doctors Can Market Their Practice for Spanish Speakers
The Hispanic market continues to be one of the fastest-growing in the United States and reaching this audience requires a specific approach. Let’s take a look at the basic keys to Hispanic marketing for doctors. Know the differences To state the obvious—the Hispanic market is not monolithic; even “Hispanic” is not always the correct name to use in identifying these prospects. ... More