Search Engine Optimization (SEO) has been described as the science of adjusting and modifying a website to make it rank higher for certain search terms (on specific search engines) in order to increase website traffic. In order to do this, SEO combines programming with logic and business strategy. Each search engine makes use of complex algorithms to analyze the variables that ... More
Getting More Clients through Medical Marketing
Everyday thousands of people search online for a new doctor or dentist, hospital or other medical care. To help ensure that your healthcare facility attracts all of the clients that it can, hiring a medical marketing expert can help bring clients to your business. A medical marketing expert can optimize your website and content to ensure that your medical practice ranks well in ... More
Continuing Its Upward Climb – Medical Organic Search and SEO
Observing trends in medical online marketing is always interesting. And it’s interesting to learn how people are looking for information online, including medical. Google searches are by far the most popular – over 67% of online searches in December 2009 were through Google. And I understand why – when I need to look for something online, I just enter keywords into the ... More
What Domain Extension Should I Choose for my Medical Website?
One the first steps to establishing a brand and marketing your medical practice online is choosing a domain name for your website – i.e. the seomedical in http://www.seomedical.com for example. But in addition to the name, you need to choose a domain extension as well – or the tail end of a web address where you see the .com, .net, .org, .biz and so on. In regard to your ... More
Easily Conduct a Complete Medical SEO Audit in an Hour
A site audit is a pretty fundamental task that every medical online marketer and SEO professional has to conduct – but sometimes, one needs to be done in a flash. When evaluating a site or beginning an online medical marketing project, you need to be able to quickly asses the site’s standing in the search engines. You can get more in-depth later but an initial assessment ... More