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Grow Your Practice Online: How Doctors Can Use Social Media

March 21, 2019

stethoscope laying on laptop

How doctors can use social media to grow their practice is a topic of increasing interest among medical professionals. Skepticism toward this venue is common, but as increasing numbers of people get their information through sites like Facebook, Twitter, Instagram and more, it’s become apparent that this is not a marketing area to be neglected. How to measure social media ... More

Here’s Why Your Facebook Ads Aren’t Working

February 5, 2019

repetitive image of the Facebook “like” icon

Facebook has quickly become a leader amongst advertising methods. One problem, however, is that even experienced digital marketers are struggling to create conversions out of Facebook traffic. This problem occurs both for retail locations and for public services, like medical practices.   Let’s run a scenario. A therapist office runs a digital marketing campaign. They ... More

How to Use Twitter as an Effective Medical Marketing Tool: 3 Easy Ideas

November 17, 2017

Twitter techniques for medical

For many people—try 310 million a month—Twitter is an important part of everyday life. Patients and professionals in the medical world are included in this group. Considering that Twitter makes it possible to get up-to-the-minute updates about everything from breaking news stories to trending topics, it makes perfect sense that medical experts and doctors can benefit from ... More

4 Networking Sites All Doctors Should Know About

July 14, 2017

medical social media

It has been well-established that social media platforms are not just for keeping in touch with friends and the latest cat memes. Therefore, it should come as no shock that doctors are using social media to make themselves more approachable and, overall, better physicians. However, while doctors do use some of the same social networking sites the general public (think ... More

Striking Video Heralds Impact of Social Media

October 1, 2009

Ever wonder how social media can be used to market your medical practice? Think it’s just another one of those fads youth are into that will die off as quickly as it grew? Well we must first say that social media shouldn’t constitute the entire physician online marketing effort. But the impact social media is having on search engine marketing and communication in general ... More

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