It’s amazing to see the marketing changes over the course of the last decade. One of the biggest changes is in the realm of social media. Ten years ago, most businesses, medical practices included, wouldn’t consider budgeting a huge chunk of their operating expenses on something that is free to use. However, today, physicians are increasingly turning to social media to market ... More
3 Questions to Ask Before Hiring a Healthcare Marketing Agency
As the Chief Medical Officer (CMO), part of your job entails ensuring that you identify an Agency of Record (AOR) for the system-level work for your medical practice, as well as making sure that you assign members of your healthcare marketing agency to it. During the process to find the healthcare marketing agency that best fits your healthcare practice, it helps to ask the ... More
3 Tips on How to Get Your Medical Practice to Rank on Google
If one of your medical practice’s marketing goals is to run a successful content marketing strategy, then you’ll need to ensure you are uploading blog posts regularly. Follow these three tips to ensure your content ranks on Google. Tip #1: Examine your blog anatomy Blogging is proven to help businesses be profitable. There’s no reason why it couldn’t work for medical ... More
3 SEO Medical Strategies Uncovering the Best Keywords
Search engine optimization best practices — and keyword optimization, in particular — can be just as important for medical practices and hospitals as it is for a technology firm. To ensure that your practice is making the most of the right keywords, consider the following three strategies. 1. Use Google AdWords There are plenty of tools available that can help your medical ... More
3 Scenarios When You Should Remove Your Medical Website’s Outdated Content
Aging content is not something that usually makes headlines or even crosses many website owner’s mind, but in certain circles (including healthcare) having old content can be kind of a big deal. For example, here are three scenarios when you should ditch outdated content and bring in fresh, new content to your medical practice’s website. 1. Discontinued ... More