There’s a tremendous marketing opportunity for the use of Facebook. Even though the platform’s reach is global, the precision demographic information collected makes it the best venue for targeted advertising. And the means of communication offers a terrific way to make a personal impression on potential patients. That’s why Facebook Live is a nice feature to help doctors and medical offices find prospects on Facebook.
Facebook Live is a feature that was launched 5 years ago and is really starting to gain in popularity. As the name implies, users can stream live video and broadcast in real time. It doesn’t require any kind of investment in equipment—you can broadcast the video from your smartphone, laptop or tablet.
While this type of feature can be useful to any business, it has particular value for an industry where the personal connection is vitally important. Doctors can convey a bedside manner before they ever see a patient for the first time. All you need to do is open up the laptop in the office, show people around a bit and start talking.
Anyone who has worked in marketing for a medical facility knows that getting doctors to stop and contribute content for something like Facebook can be difficult. The good news here is that Facebook Live, like any other form of video presentation, can be lower maintenance when it comes to developing the content.
The act of writing isn’t something that comes easily to many people and they can block up. But for video presentations, all you need to do is relax, be yourself and just talk into the camera for 10-15 minutes about a topic you already know like the back of your hand.
The uncertain times we’ve been around surrounding COVID-19 and now the various forms of the vaccine being offered have given doctors a unique opportunity to be helpful on social platforms. People are confused. They are bombarded with a wide range of opinions, almost none of which come from any real knowledge of medicine.
We aren’t suggesting you go on Facebook Live and start telling everyone exactly what to do. But what if you were to simply talk into the camera about the sources you’re relying on for information and encourage others to seek out the same? What if you calmly spoke in generalities (without violating HIPPA rules) about things you’ve seen in your practice? You don’t have to lead people to conclusions. Just share what your experience is showing you.
Even in normal times, people crave a relationship with their doctor that’s calm, trustworthy and respectful of individual decision-making while providing concrete knowledge. Facebook Live is a perfect way to convey all of that to people before they ever walk in the office door. It can also have the long-term effect of expanding your practice.