There's a tremendous marketing opportunity for the use of Facebook. Even though the platform’s reach is global, the precision demographic information collected makes it the best venue for targeted advertising. And the means of communication offers a terrific way to make a personal impression on potential patients. That’s why Facebook Live is a nice feature to help doctors and ... More
How to Manage Healthcare Social Media Accounts During COVID-19
The stay-at-home orders that state governments have issued in response to the coronavirus have more people spending time on their social media accounts. Any time a large audience is in one place, marketers have to ask themselves what the best approach is. This is especially true at a sensitive time like this one, particularly if you’re in the medical field. Here are some ... More
Grow Your Practice Online: How Doctors Can Use Social Media
How doctors can use social media to grow their practice is a topic of increasing interest among medical professionals. Skepticism toward this venue is common, but as increasing numbers of people get their information through sites like Facebook, Twitter, Instagram and more, it’s become apparent that this is not a marketing area to be neglected. How to measure social media ... More
Here’s Why Your Facebook Ads Aren’t Working
Facebook has quickly become a leader amongst advertising methods. One problem, however, is that even experienced digital marketers are struggling to create conversions out of Facebook traffic. This problem occurs both for retail locations and for public services, like medical practices. Let’s run a scenario. A therapist office runs a digital marketing campaign. They ... More
Why the Healthcare Industry Should Give a Rip About Social Media
Over 74% percent of online individuals use some form of social media. This among other recent statistics have led members of the healthcare industry to consider the importance of using social media outlets to reach existing and potential patients. Over 40% of individuals say that social media affects how they deal with their health. This means that it is in the best ... More