Over 74% percent of online individuals use some form of social media. This among other recent statistics have led members of the healthcare industry to consider the importance of using social media outlets to reach existing and potential patients.
- Over 40% of individuals say that social media affects how they deal with their health. This means that it is in the best interest of a healthcare professional to use educational content on social media to attract patients’ interest.
- 18 to 24-year-olds are more likely to have medical discussions on social media than 45 to 54-year-olds. 90% of the millennial generation said they trust the medical information shared on social media. Healthcare professionals need to tap into this younger generation through social media and gain their trust, possibly attracting them to their practice as young clients.
- 41% of respondents said that social media affects their choice of a specific hospital, physician or medical facility. In the day and age of social media, customer service is more important than ever. Below-average customer service can lead to poor social media coverage for your practice!
- Youtube traffic to hospital sites has increased 119% from year to year. This means healthcare facilities should consider streaming more videos, such as interviews, patient success stories and more.
- The Mayo Clinic’s pod cast listeners rose by 76,000 after the clinic began to use social media. This statistic alone shows how important social media outlets are in spreading the word about your practice and what it has to offer.
Don’t let another day go by without contacting SEO Medical to see how we can help you and your medical practice with social media and various other marketing needs!