On the surface, it comes as no surprise that the website for Johns Hopkins Medical Center saw an explosion of traffic in the aftermath of the coronavirus pandemic. After all, this was a global crisis and Johns Hopkins is one of the most prestigious names in medicine. But nothing happens without good planning and appropriate levels of risk-taking. A new study examining just how ... More
Will COVID-19 Continue to Define Healthcare Marketing Trends in 2021?
Remember all those well-thought-out medical marketing plans that we all had in the early days of 2020? All were upended by the coronavirus pandemic. It was a reminder that best-laid plans can sometimes be rendered meaningless by events. But as former U.S. President Dwight D. Eisenhower once said, “Plans are worthless, but planning is essential.” So with that in mind, we’ll say ... More
4 Strategies to Help Doctors Build Patient Trust Online
If you’re in the medical profession, you instinctively understand that patient-doctor trust is important. Studies back that up, with data showing that higher levels of trust lead to better medical outcomes. The patient-doctor relationship has been continuing to evolve in the 21st century with the rise of the Internet and online medical marketing. What happens online is now a ... More
How to Face New Healthcare Marketing Challenges in 2021
The world of marketing in general and digital marketing in particular is always rapidly changing. However, world events made the phenomena especially prevalent in the healthcare industry in 2020. The spillover from the upheaval we all went through will continue into 2021 and create new healthcare marketing challenges. Coping with news fatigue Let’s face it, people are tired of ... More
The Most Common Telehealth Malpractice Issues Post
COVID-19
The role of telehealth in medicine was on the upswing coming into 2020, with close to 90 percent of healthcare organizations involved. The coronavirus accelerated the trend: with COVID-19, some patients feel safer using telehealth. For snowbird retirees, it’s a way to keep seeing their regular doctor while at home. For people in rural areas, it’s a way to get more choices in ... More