In January 2017, the Federal Register published the final rule of Section 508 of the Rehabilitation Act. According to this mandate, healthcare organizations receiving federal funding need to be compliant with WCAG 2.0 AA accessibility standards. Now, a year later, the compliance date is up — starting January 18, 2018, these organizations need to be compliant. Furthermore, ... More
3 Proven Ways to Boost Your Medical Website’s Search Rankings
There’s so much out there about the process of search engine optimization (SEO). But ultimately, it all boils down to matching your target audience with relevant, useful content as well as other general ranking factors. For doctors and medical offices trying to boost their organic search rankings, here are some actionable and helpful tips that will work every time: 1. Keep ... More
The 3 C’s of Medical Marketing: Making Your Website Stand Out
Have you ever considered the sheer number of websites that are currently active on the internet at this very moment? The number currently stands at more than half a billion sites. With so many active websites, how on earth do you make your medical practice’s website stand out from the crowd? These three C’s are a good start... 1. Consistent branding While coloring and ... More
3 Healthcare Marketing Tech Trends to Watch in 2018
You may be making a point to stay on top of marketing trends in the healthcare industry, but how about marketing technology trends? Technology has found its way into practically all areas of marketing, and its role in marketing continues to evolve to keep up with the ever-changing field of healthcare in America. Below are a few of the newest technology trends to watch out ... More
5 Ways Big Data is Impacting the Healthcare Industry
Big data is no longer just for the technology industry. It has proven useful in a plethora of industries, including healthcare, where it has the potential for numerous applications. Below are just five of the many ways big data is helping improve the healthcare industry. 1. Reducing medication errors Errors with medication are amongst the biggest issues the healthcare system ... More